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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    Universidad de los Andes

    Maestría en Ingeniería de Software

    Skills you'll gain: Supervised Learning, User Story, Unsupervised Learning, Data Presentation, LLM Application, Test Automation, Process Analysis, Cloud-Native Computing, Angular, Android Jetpack, Technology Strategies, Classification Algorithms, Dashboard, Site Reliability Engineering, API Design, Software Architecture, Wireframing, Time Series Analysis and Forecasting, Design Thinking, Project Risk Management

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Technology Strategies, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Classification Algorithms, Engineering Management, Oral Expression, Systems Thinking, Project Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Feasibility Studies, Infrastructure Security, Financial Statements, Environmental Management Systems, Business Modeling, Asset Management, Project Risk Management, Operations Research, Team Management, Operational Efficiency

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Performance Measurement, Business Planning, Data Storytelling, Business Modeling, Human Resource Strategy, Selling Techniques, Portfolio Management, Strategic Marketing, Digital Transformation, Financial Accounting, Business Analytics, Corporate Sustainability, Agile Methodology, Entrepreneurial Finance, Team Leadership, Digital Advertising, Marketing Planning, Equities, Branding, Market Dynamics

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Mergers & Acquisitions Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Control Systems, Embedded Software, Internet Of Things, Machine Controls, Engineering, Scientific, and Technical Instruments, Human Computer Interaction, Embedded Systems

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Introducción a la Ciencia de Datos

    Skills you'll gain: Model Evaluation, Predictive Analytics, Data Cleansing, Unsupervised Learning, Exploratory Data Analysis, Dimensionality Reduction, Supervised Learning, Data Science, Descriptive Analytics, Matplotlib, Predictive Modeling, Regression Analysis, Data Visualization, Plot (Graphics), Machine Learning Algorithms, Data-Driven Decision-Making, Time Series Analysis and Forecasting, Applied Machine Learning, Visualization (Computer Graphics), Scientific Visualization

    Credit offered

    Mastertrack · 6 - 12 Months

  • C

    Coursera

    Design and Analyze Impactful Market Surveys

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Analítica de los Negocios

    Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Dimensionality Reduction, Data Mining, Statistical Modeling, Predictive Modeling, Plot (Graphics), Advanced Analytics, Data Analysis, R Programming, Big Data, Logistic Regression, Analytics, Data-Driven Decision-Making, Predictive Analytics, Ggplot2, Visualization (Computer Graphics), Scientific Visualization, Data Visualization Software

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Colorado Boulder

    Data Science Graduate Certificate

    Skills you'll gain: Model Evaluation, Data Mining, Unsupervised Learning, Supervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Probability, Statistical Inference, Statistical Hypothesis Testing, Data Warehousing, Recurrent Neural Networks (RNNs), Regression Analysis, Performance Testing, Bash (Scripting Language), Data Science

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • I

    Illinois Institute of Technology

    Master of Business Administration (MBA)

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • A

    Amazon Web Services

    Amazon Connect: Introduction to the Administrative Interface

    Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Maestría en Ingeniería de Software: Universidad de los Andes
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
  • Mergers & Acquisitions Graduate Certificate: University of Illinois at Urbana-Champaign
  • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
  • Certificado en Introducción a la Ciencia de Datos: Pontificia Universidad Católica de Chile
  • Design and Analyze Impactful Market Surveys: Coursera
  • Diplomado en Analítica de los Negocios: Pontificia Universidad Católica de Chile
  • Data Science Graduate Certificate: University of Colorado Boulder
  • Master of Business Administration (MBA): Illinois Institute of Technology

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