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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    U

    Universidades Anáhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Regression Analysis, Marketing Analytics, Data Mining, Data-Driven Decision-Making, Business Intelligence, Statistical Methods, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Market Research, Consumer Behaviour, Microsoft Excel

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Prompt Engineering Generative AI for Marketing & Advertising

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Copywriting, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content

    4.5
    Rating, 4.5 out of 5 stars
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    103 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
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    Status: Free Trial
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    R

    Real Madrid Graduate School Universidad Europea

    Estrategias e innovación en marketing deportivo

    Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Mastering Power BI for Data Analytics & Storytelling

    Skills you'll gain: Relational Databases, Data Visualization, Data Modeling, Cloud Security, Databases, Database Management, Data Analysis Expressions (DAX), Advanced Analytics, Data Management, Data Governance, Data Preprocessing, Microsoft Excel, Amazon Web Services, Data Integration, Data Security, Cost Control, Cloud Computing, Spreadsheet Software, Excel Formulas, Predictive Modeling

    4.4
    Rating, 4.4 out of 5 stars
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    27 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Accelerate your Digital Marketing Career

    Skills you'll gain: Responsible AI, Digital Advertising, Online Advertising, Email Marketing, Generative AI, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, Search Engine Marketing, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
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    41 reviews

    Intermediate · Course · 1 - 3 Months

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    I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

    4.4
    Rating, 4.4 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Creating Infographics with GenAI for Marketing

    Skills you'll gain: Infographics, Data Visualization, Target Audience, Data Storytelling, Design Elements And Principles, Technical Communication, Content Creation, Generative AI, Process Mapping, Communication, ChatGPT

    4.5
    Rating, 4.5 out of 5 stars
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    24 reviews

    Intermediate · Course · 1 - 4 Weeks

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    I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

    Advanced · Course · 1 - 3 Months

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    M

    Meta

    Introduction au Marketing des réseaux sociaux

    Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Target Market, Social Media Management, Marketing, Social Media Strategy, Instagram, Marketing Channel, Digital Media Strategy, Marketing Strategies, Facebook, Digital Marketing, Smart Goals, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    R

    Real Madrid Graduate School Universidad Europea

    Applied Football Analytics - Looking at real-world cases

    Skills you'll gain: Data Synthesis, Data Integration, Data Literacy, Data Storytelling, Analysis, Case Studies, Business Analytics, Advanced Analytics, Analytical Skills, Strategic Decision-Making, Business Metrics, Forecasting, Media and Communications, Statistics, Persuasive Communication, Databases, Database Design, Innovation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment créer un entonnoir avec Facebook Analytics

    Skills you'll gain: Facebook, Sales Process, Social Media, Lead Generation, Marketing Analytics, Sales, Marketing Channel, E-Commerce, Marketing, Growth Strategies, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Benutze Facebook für Marketing von Kleinunternehmen

    Skills you'll gain: Facebook, Social Media Marketing, Marketing Analytics, Social Media Management, Advertising, Target Audience, Digital Advertising, Drive Engagement, Content Strategy, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Ciencia de Datos Aplicada al Marketing: Universidades Anáhuac
  • Prompt Engineering Generative AI for Marketing & Advertising: Coursera
  • Estrategias e innovación en marketing deportivo: Real Madrid Graduate School Universidad Europea
  • Mastering Power BI for Data Analytics & Storytelling: Edureka
  • Generative AI: Accelerate your Digital Marketing Career: IBM
  • Marketing Management Essentials: Product and Branding: IE Business School
  • Creating Infographics with GenAI for Marketing: Coursera
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • Introduction au Marketing des réseaux sociaux: Meta
  • Applied Football Analytics - Looking at real-world cases: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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