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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    U

    University of Illinois Urbana-Champaign

    Untersuchen und Erstellen von Daten für Unternehmen

    Skills you'll gain: Descriptive Statistics, Statistical Inference, Sampling (Statistics), Histogram, Data Analysis, Probability & Statistics, Data Presentation, Statistical Analysis, Quantitative Research, Microsoft Excel, Statistical Methods, Probability Distribution, Graphing, Influencing

    Beginner · Course · 1 - 3 Months

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    LearnQuest

    Coaching Sales Professionals and Scaling Results

    Skills you'll gain: Sales Process, Sales Pipelines, Personal Development, Sales Operations, Sales Management, Professional Development, Sales Training, Sales, Account Management, Sales Strategy, Mentorship, Process Optimization, Employee Coaching, Forecasting, Self-Awareness, Customer Engagement, Customer Relationship Building, Stress Management, Customer Relationship Management (CRM) Software, Customer Relationship Management

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apache Hive: Design, Query & Optimize Big Data

    Skills you'll gain: Apache Hive, Apache Hadoop, Data Warehousing, SQL, Performance Tuning, Databases, Query Languages, Database Management, Extensible Markup Language (XML), Data Processing, Data Transformation, Data Manipulation

    Mixed · Course · 1 - 3 Months

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    Coursera

    Evaluate AI Risks: Adopt Smart Predictions

    Skills you'll gain: Model Evaluation, Data-Driven Decision-Making, Predictive Modeling, Risk Analysis, Strategic Decision-Making, Performance Metric, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts-Português Brasileiro

    Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Google Cloud Platform, Generative AI

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Automate Project Updates Across Platforms

    Skills you'll gain: Verification And Validation, Collaborative Software, Project Management Software, Automation, Productivity Software, Project Management, Cloud-Based Integration, Internal Communications

    Beginner · Course · 1 - 4 Weeks

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    Pearson

    Data Science Fundamentals Part 2: Unit 3

    Skills you'll gain: Predictive Modeling, Model Evaluation, Regression Analysis, Scikit Learn (Machine Learning Library), Probability & Statistics, Statistical Inference, Business Analytics, Data Analysis, Statistical Analysis, Probability Distribution, Estimation, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • H

    H2O.ai

    DataPrep for H2O Driverless AI

    Skills you'll gain: Supervised Learning, Data Preprocessing, Machine Learning, Machine Learning Algorithms, Time Series Analysis and Forecasting, Data Quality, Unsupervised Learning, Data Cleansing, Data Analysis, Feature Engineering, Data Transformation, Data Manipulation, Model Evaluation, Exploratory Data Analysis, Classification Algorithms, Regression Analysis

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Consultative Mastery and Negotiation in Complex Sales

    Skills you'll gain: Consultative Selling, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Contract Negotiation, Enterprise Sales, B2B Sales, Price Negotiation, Sales Pipelines, Business Ethics, Conflict Management, Overcoming Objections, AI Personalization, Value Propositions, Stakeholder Management, Proposal Development, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Preparing for Professional Data Engineer Journey - Português

    Skills you'll gain: Data Pipelines, Data Processing, Google Cloud Platform, Data Warehousing, Data Maintenance, Data Storage, Cloud Engineering, Data Analysis, Data Architecture, Data Preprocessing, Automation, Data Security

    Advanced · Course · 1 - 3 Months

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    Packt

    Interviewing Users: Conducting Effective User Research

    Skills you'll gain: UI/UX Research, Data Presentation, Business Analysis, Customer Insights, Data Analysis, Scheduling

    Intermediate · Course · 1 - 3 Months

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    U

    Universitat Politècnica de València

    Visualización de datos con Python

    Skills you'll gain: Pandas (Python Package), Matplotlib, Seaborn, Data Visualization, Data Visualization Software, Time Series Analysis and Forecasting, Statistical Visualization, Box Plots, Statistical Analysis, Exploratory Data Analysis, Data Analysis, Data Manipulation, Scatter Plots, Histogram, Data Structures, Python Programming

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Untersuchen und Erstellen von Daten für Unternehmen: University of Illinois Urbana-Champaign
  • Coaching Sales Professionals and Scaling Results: LearnQuest
  • Apache Hive: Design, Query & Optimize Big Data: EDUCBA
  • Evaluate AI Risks: Adopt Smart Predictions: Coursera
  • Gemini for Data Scientists and Analysts-Português Brasileiro: Google Cloud
  • Automate Project Updates Across Platforms: Coursera
  • Data Science Fundamentals Part 2: Unit 3: Pearson
  • DataPrep for H2O Driverless AI: H2O.ai
  • Consultative Mastery and Negotiation in Complex Sales: LearnQuest
  • Preparing for Professional Data Engineer Journey - Português: Google Cloud

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