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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Predictive Analytics: Apply, Analyze & Interpret

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Predictive Analytics, Data Analysis, Minitab, Statistical Methods, Forecasting, Business Analytics, Quantitative Research, Data-Driven Decision-Making, Descriptive Statistics, Case Studies, Financial Analysis, Microsoft Excel

    Mixed · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Data Analytics and Databases on AWS

    Skills you'll gain: Extract, Transform, Load, Data-Driven Decision-Making, Amazon Web Services, Data Warehousing, Big Data, Databases, Business Analytics, NoSQL, Data Analysis, Data Pipelines, Unstructured Data, Data Processing, SQL, Data Storage, Data Architecture, Relational Databases, Data Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Business Analytics with Excel: Intermediate to Advanced

    Skills you'll gain: Operations Research, Network Model, Excel Macros, Strategic Decision-Making, Microsoft Excel, Process Optimization, Transportation, Supply Chain, and Logistics, Transportation Operations, Operational Analysis, Business Modeling, Business Analytics, Financial Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Power BI Projects for Data Analytics

    Skills you'll gain: Ad Hoc Reporting, Customer Analysis, Management Reporting, Real Time Data, Marketing Analytics, Trend Analysis, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Developing Effective Sports Marketing Strategies

    Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Marketing, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Analysis, Innovation, Business Analytics, Data Manipulation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    60 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Log Analytics on Google Cloud

    Skills you'll gain: Network Troubleshooting, Kubernetes, Google Cloud Platform, Application Performance Management, Event Monitoring, Query Languages, Analytics, Performance Tuning

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Advanced SQL Server Analytics and Programming

    Skills you'll gain: Data-Driven Decision-Making, Database Design, Data Processing, Scripting Languages, Scripting, Data Structures

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Measure and Optimize Social Media Marketing Campaigns

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Online Advertising, Marketing Analytics, Advertising Campaigns, Digital Advertising, Performance marketing, Campaign Management, Marketing Budgets, Data Analysis, Digital Marketing, Data Presentation, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Performance Reporting, Business Metrics, Presentations, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Google Analytics - A Practical Guide

    Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness

    Intermediate · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Building Custom Regional Reports with Google Analytics: Coursera
  • Predictive Analytics: Apply, Analyze & Interpret: EDUCBA
  • Data Analytics and Databases on AWS: Amazon Web Services
  • Sustainable Marketing and Consumer Trends: University of Colorado Boulder
  • Business Analytics with Excel: Intermediate to Advanced: Johns Hopkins University
  • Apply Power BI Projects for Data Analytics: EDUCBA
  • Developing Effective Sports Marketing Strategies: Real Madrid Graduate School Universidad Europea
  • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
  • Log Analytics on Google Cloud: Google Cloud
  • Apply Advanced SQL Server Analytics and Programming: EDUCBA

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