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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Competitive Analysis, Corporate Strategy, Business Strategy, Strategic Thinking, Business Economics, Emerging Technologies, Technology Roadmaps, Market Dynamics, Change Management, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Corporate Finance Essentials II

    Skills you'll gain: Financial Market, Corporate Finance, Financial Management, Equities, Business Valuation, Investments, Financial Analysis, Market Dynamics, Credit Risk, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    120 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Supervised Learning, Transfer Learning, Recurrent Neural Networks (RNNs), Markov Model, Embeddings, Text Mining, Dimensionality Reduction, Machine Learning Methods, Statistical Machine Learning, Artificial Neural Networks, Classification Algorithms, Data Preprocessing, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Feature Engineering, Applied Machine Learning, Algorithms, Keras (Neural Network Library)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization

    Skills you'll gain: Tensorflow, Deep Learning, Performance Tuning, Machine Learning Methods, Data Preprocessing, Artificial Neural Networks, Model Evaluation, Verification And Validation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    63K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Design Thinking, Human Computer Interaction, Human Factors, User Interface (UI) Design, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization, Database Design, MySQL, Presentations, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, Data Visualization Software, IBM DB2, Tableau Software, Relational Databases, Star Schema, IBM Cognos Analytics, Interactive Data Visualization, Microsoft SQL Servers, Regression Analysis, Excel Formulas

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Peking University

    Chinese for Beginners

    Skills you'll gain: Language Learning, Language Competency, Vocabulary, Oral Comprehension, Grammar, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Match Personas: Craft Engaging AI Content

    Skills you'll gain: Content Creation, Content Marketing, Persona Development, Content Strategy, Ideation, Needs Assessment, Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Brand Management: Aligning Business, Brand and Behaviour

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Biostatistics in Public Health

    Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Scientific Methods, Statistics, Statistical Modeling, Advanced Analytics, Predictive Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    355 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Cómo hacer una tesis

    Skills you'll gain: Writing, Research Design, Research Methodologies, Writing and Editing, Research, Scientific Methods, Academic Advising, Style Guides, Qualitative Research, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Digital Transformation: University of Virginia
  • Corporate Finance Essentials II: IESE Business School
  • Natural Language Processing: DeepLearning.AI
  • Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization: DeepLearning.AI
  • Introduction to User Experience Principles and Processes: University of Michigan
  • IBM Business Intelligence (BI) Analyst: IBM
  • Chinese for Beginners: Peking University
  • Match Personas: Craft Engaging AI Content: Coursera
  • Brand Management: Aligning Business, Brand and Behaviour: University of London
  • Biostatistics in Public Health: Johns Hopkins University

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