• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Florida

    The Meat We Eat

    Skills you'll gain: Food and Beverage, Food Quality Assurance And Control, Cooking, Food Safety and Sanitation, Sustainability Standards, Nutrition and Diet, Manufacturing and Production, Environment and Resource Management, Manufacturing Processes, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    210 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Quantum Mechanics

    Skills you'll gain: Quantitative Research, Engineering Calculations, Mechanical Engineering, Numerical Analysis, Chemistry, Physics, Simulation and Simulation Software, Mathematical Modeling, Differential Equations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    744 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Expanding SEL

    Skills you'll gain: Self-Awareness, Empowerment, Emotional Intelligence, Social Skills, Social Justice, Behavior Management, Empathy, School Psychology, Working With Children, Cultural Diversity, Mindfulness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    134 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Java for Android

    Skills you'll gain: Android Studio, Android Development, Object Oriented Programming (OOP), Java Programming, Java, Mobile Development, Data Structures, Integrated Development Environments, Computer Programming, Debugging, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Mastering Luxury Hospitality: Fundamentals to Leadership

    Skills you'll gain: Hospitality Management, Guest Relations, Hospitality, Hotels and Accommodations, Customer Service, Leadership, Leadership Development, Personalized Service, Customer experience improvement, Property Management Systems, Customer Complaint Resolution, Operational Excellence, Customer Insights, Sustainability Standards, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: Qualitative Research, User Research, Usability Testing, User Centered Design, Research Methodologies, Needs Assessment, Interviewing Skills, Research, Human Computer Interaction, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    545 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Intellectual Property

    Skills you'll gain: Intellectual Property, Legal Strategy, Regulation and Legal Compliance, Business Strategy, Case Studies, Asset Management, Innovation, Brand Awareness, Brand Management, Business Valuation, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Packaging Design for the Circular Economy

    Skills you'll gain: Packaging and Labeling, Sustainable Design, Sustainable Business, Waste Minimization, Sustainable Engineering, Environmental Regulations, Corporate Sustainability, Logistics, Consumer Behaviour, Innovation, Manufacturing Processes, Materials science

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    866 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Deep Teaching Solutions

    Critical Thinking: A Brain-Based Guide for the ChatGPT Era

    Skills you'll gain: Logical Reasoning, Mental Concentration, Innovation, Social Sciences, Behavioral Economics, Artificial Intelligence, Persuasive Communication, Verbal Communication Skills, Self-Awareness, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    173 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    346 reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…404142…91

In summary, here are 10 of our most popular consumer behavior courses

  • The Meat We Eat: University of Florida
  • Quantum Mechanics: University of Colorado Boulder
  • Expanding SEL: University of Colorado Boulder
  • Java for Android: Vanderbilt University
  • Mastering Luxury Hospitality: Fundamentals to Leadership : EDHEC Business School
  • Understanding User Needs: University of Michigan
  • Introduction to Intellectual Property: University of Pennsylvania
  • Market Research and Competitive Analysis: Xbox
  • Packaging Design for the Circular Economy: University of Colorado Boulder
  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok