Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Storytelling, Video Editing, Video Production, Post-Production, Graphic and Visual Design, Writing and Editing, Editing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision
Intermediate · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Workplace inclusivity, Diversity and Inclusion, Cultural Diversity, Empathy, People Management, Emotional Intelligence, Disabilities, Organizational Leadership, Team Management, Safety Culture, Leadership and Management, Leadership, Collaboration, Self-Awareness, Communication
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Internal Communications, File Management, User Accounts, Information Privacy, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Purchasing, Supplier Relationship Management, Contract Management, Procurement, Vendor Management, Strategic Sourcing, Negotiation, Business Ethics, Compliance Management, Supply Chain Management, Cost Reduction, Relationship Building, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Vendor Relationship Management, Performance Measurement, Business Process, Business Process Management, Global Marketing, Business Communication, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

Institut Mines-Télécom
Skills you'll gain: digital literacy, Emerging Technologies, Digital Communications, Digital Transformation, Communication, Safety and Security, Technology Strategies, Digital Content, Innovation, Law, Regulation, and Compliance, Empathy & Emotional Intelligence, Cybersecurity, Strategic Leadership
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Constructive Feedback, Team Performance Management, Team Building, Teamwork, Team Management, Professional Development, Collaboration, Innovation, Resource Allocation, People Management, Diversity and Inclusion, Communication
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Storytelling, Market Research, Team Management, Oral Expression, Entrepreneurial Finance, New Product Development, Business Strategies, Project Design, Team Leadership, Fundraising and Crowdsourcing, Financial Planning, Customer Engagement, Business Ethics, Competitive Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Critical Thinking, Legal Technology, AI Enablement, Artificial Intelligence, Communication, Lifelong Learning, Professional Development, Constructive Feedback, Leadership, Adaptability, Creativity, Decision Making, Generative AI
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Customer experience improvement, Personalized Service, Customer Insights, Communication, Scalability, Customer Relationship Management (CRM) Software, Data Ethics, Responsible AI, Predictive Modeling, Business Process Automation, Analytics, Automation
Intermediate · Course · 1 - 4 Weeks