Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Generative AI, Google Cloud Platform, Cloud Infrastructure, MLOps (Machine Learning Operations), Big Data, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, AI Workflows, Machine Learning, Model Deployment, Model Evaluation, Natural Language Processing
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Data Mining, Dimensionality Reduction, Plot (Graphics), Predictive Analytics, Data Analysis, R Programming, Statistical Modeling, Big Data, Visualization (Computer Graphics), Predictive Modeling, Data Modeling, Analytics, Data-Driven Decision-Making, Data Visualization Software, Statistical Visualization, Analytical Skills
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Workflow Management, Big Data, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, AI Enablement, Web Content, AI Personalization, Web Analytics and SEO, Prompt Engineering, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Strategic Sourcing, Decision Making, Content Marketing, Process Analysis, Project Controls, Business Operations, Business Planning, Competitive Analysis
University Certificate · 6 - 12 Months

Skills you'll gain: Keras (Neural Network Library), Recurrent Neural Networks (RNNs), Model Evaluation, Natural Language Processing, Text Mining, Data Preprocessing, Deep Learning, Tensorflow, Google Cloud Platform, Matplotlib
Mixed · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Storytelling, Network Analysis, Predictive Modeling, Data Presentation, Marketing Analytics, Strategic Decision-Making, Financial Data, Dashboard, Target Market, Data Visualization, Data Cleansing, Matplotlib, Transfer Learning, Applied Machine Learning, Interactive Data Visualization, Financial Statement Analysis, Random Forest Algorithm, Operations Research, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Looker (Software), Big Data, SQL, Data Manipulation, Data Cleansing, Data Transformation, Data Analysis, Data Warehousing, Dashboard, Data Processing, Extract, Transform, Load, Data Integration, Data Visualization Software, Google Cloud Platform, Data Import/Export, Data Pipelines
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Data Storage, Cloud Engineering, Systems Design, Data Infrastructure, Data Management, Data Architecture, Data Integration, Data Analysis, Automation
Advanced · Course · 1 - 3 Months

Skills you'll gain: Metadata Management, Data Pipelines, Data Migration, Google Cloud Platform, Extract, Transform, Load, Data Lakes, Big Data, Apache Airflow, Data Integration, Data Management, Cloud Storage, Automation, Serverless Computing
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Matplotlib, Model Evaluation, Regression Analysis, Dimensionality Reduction, Descriptive Analytics, Supervised Learning, Plot (Graphics), Predictive Modeling, Exploratory Data Analysis, Data Analysis, Data Science, Visualization (Computer Graphics), Pandas (Python Package), Data Visualization, Time Series Analysis and Forecasting, Statistical Machine Learning, Data Visualization Software
Credit offered
Mastertrack · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Revenue Management, Database Design, Data Ethics, Customer Analysis, Descriptive Analytics, FinTech, Large Language Modeling, Social Network Analysis, Time Series Analysis and Forecasting, People Analytics, Predictive Analytics, Biostatistics, Social Determinants Of Health, Unsupervised Learning, Gerontology, Matplotlib, Spatial Data Analysis, Risk Analysis, Digital Transformation, Cloud Security
Earn a degree
Degree · 1 - 4 Years