• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

    Skills you'll gain: Negotiation, Conflict Management, Communication Strategies, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Decision Making, Game Theory, Strategic Decision-Making, Strategic Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Santa Cruz

    C for Everyone, Part 1: Programming Fundamentals

    Skills you'll gain: Programming Principles, Program Development, Computational Logic, Memory Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Interactivity with JavaScript

    Skills you'll gain: Web Development Tools, Javascript, Debugging, Web Content Accessibility Guidelines, Hypertext Markup Language (HTML), Web Design, Interactive Design, Event-Driven Programming, Web Design and Development, HTML and CSS, Web Development, Cascading Style Sheets (CSS), Data Structures

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Agile Software Development

    Skills you'll gain: User Story, Agile Software Development, Agile Methodology, Agile Project Management, Agile Product Development, Scrum (Software Development), Sprint Planning, Software Development Methodologies, Release Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.5K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Finance for Non-Financial Professionals

    Skills you'll gain: Cash Management, Financial Statement Analysis, Cost Control, Financial Data, Cost Reduction, Budget Management, Cash Flows, Accounting, Finance, Financial Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Getting and Cleaning Data

    Skills you'll gain: Data Manipulation, Data Cleansing, Data Wrangling, Data Processing, Data Integration, Data Preprocessing, Data Transformation, Data Import/Export, Data Collection, Data Management, Web Scraping, Data Access, R Programming, R (Software), MySQL, File Management, SQL, Application Programming Interface (API)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Consulting, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Development, Organizational Effectiveness, Strategic Decision-Making, Research Reports

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Preparing Data for Analysis with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Power BI, Data Analysis, Timelines, Data Management, Data Wrangling, Data Entry, Data Presentation, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Connected Leadership

    Skills you'll gain: Systems Thinking, Organizational Leadership, Strategic Leadership, Leadership, Initiative and Leadership, Team Leadership, Productivity, Team Building, Professional Development, Team Management, Teamwork, Leadership and Management, Action Oriented, Visionary, Time Management, Prioritization, Planning, Emotional Intelligence, Personal Development, Plan Execution

    4.8
    Rating, 4.8 out of 5 stars
    ·
    784 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Elastic Google Cloud Infrastructure: Scaling and Automation

    Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Terraform, Cloud Solutions, Load Balancing, Cloud Engineering, Infrastructure as Code (IaC), Cloud Computing, Cloud Services, Managed Services, Cloud Management, Cloud Deployment, Solution Architecture, IT Automation, Network Infrastructure, Virtual Private Networks (VPN), Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Retail Sales, Marketing Strategies, Customer Analysis, Customer Insights, Brand Loyalty, Brand Awareness, Cross-Channel Marketing, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Self Service Technologies, Innovation, E-Commerce, Corporate Sustainability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    296 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Managing Stress and Time

    Skills you'll gain: Stress Management, Time Management, Personal Development, Emotional Intelligence, Self-Awareness, Stress First Aid

    4.6
    Rating, 4.6 out of 5 stars
    ·
    120 reviews

    Mixed · Course · 1 - 3 Months

1…363738…834

In summary, here are 10 of our most popular brand management courses

  • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
  • C for Everyone, Part 1: Programming Fundamentals: University of California, Santa Cruz
  • Interactivity with JavaScript: University of Michigan
  • Agile Software Development: University of Minnesota
  • Finance for Non-Financial Professionals: University of California, Irvine
  • Getting and Cleaning Data: Johns Hopkins University
  • Competitive Strategy and Organization Design: Ludwig-Maximilians-Universität München (LMU)
  • Preparing Data for Analysis with Microsoft Excel: Microsoft
  • Connected Leadership: Yale University
  • Elastic Google Cloud Infrastructure: Scaling and Automation: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok