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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Google Business Intelligence

    Skills you'll gain: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Warehousing, Stakeholder Communications, Data Pipelines, Business Reporting, Data Mart, Data Visualization, Interviewing Skills, Applicant Tracking Systems, Business Process, AI Enablement, Business Analysis, Data Analysis, SQL

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.7K reviews

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    355 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Options: Exploring a New Career

    Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Narrative Economics

    Skills you'll gain: Behavioral Economics, Storytelling, Data Storytelling, Economics, Economic Development, Financial Forecasting, Forecasting, Socioeconomics, Social Studies, Consumer Behaviour, Analysis, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    877 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Technical Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Product Development, Competitive Analysis, Market Opportunities, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    815 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    An Introduction to American Law

    Skills you'll gain: Civil Procedures, Civil Law, Commercial Laws, Lawsuits, Court Systems, Legal Proceedings, Legal Strategy, Legal Research, Case Law, Law, Regulation, and Compliance, Criminal Investigation and Forensics, Case Studies, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    BI Foundations with SQL, ETL and Data Warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Linux Commands, SQL, IBM Cognos Analytics, Data Pipelines, Apache Kafka, Bash (Scripting Language), Shell Script, Data Visualization, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM IT Project Manager

    Skills you'll gain: Software Development Life Cycle, Stakeholder Engagement, Software Architecture, Agile Software Development, Project Management Life Cycle, Resource Management, Peer Review, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Kanban Principles, Project Schedules, Project Management, Information Technology, Risk Management, Interviewing Skills, Agile Project Management, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business and Financial Modeling

    Skills you'll gain: Risk Management, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Statistical Modeling, Risk Analysis, Predictive Modeling, Presentations, Spreadsheet Software, Microsoft PowerPoint, Investment Management, Financial Statements, Data Modeling, Quantitative Research, Business Analytics, Microsoft Excel

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Google Business Intelligence: Google
  • Harnessing AI for Business Impact: Coursera
  • Career Options: Exploring a New Career: Kennesaw State University
  • Narrative Economics: Yale University
  • The Business of Product Management I: Advancing Women in Tech
  • International Business I: University of New Mexico
  • An Introduction to American Law: University of Pennsylvania
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • BI Foundations with SQL, ETL and Data Warehousing: IBM
  • IBM IT Project Manager: IBM

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