Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Skills you'll gain: Anomaly Detection, Fraud detection, Data Visualization, Generative AI, Risk Management, ChatGPT, Data Synthesis, Compliance Management, Unsupervised Learning, AI Workflows, Data Pipelines, Automation, Predictive Analytics, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Science, Data Literacy, Project Design, Data Analysis, Data Management, Data Presentation, Data-Driven Decision-Making, Business Analytics, Performance Metric, Machine Learning, Statistical Inference
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Product Roadmaps, Agile Product Development, Backlogs, DevOps, Lean Methodologies, Analytics, Agile Methodology, Agile Project Management, Data-Driven Decision-Making, Product Management, Operational Efficiency, Risk Management, Data Science, Product Development, Innovation, Product Strategy
Intermediate · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Big Data, Cybersecurity, Pedagogy, Data Security, Cryptography, Information Privacy, Encryption, Responsible AI, AI Personalization, Computer Science, Information Technology, Web Applications, Web Servers, Machine Learning, Supervised Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Budget Management, Digital Advertising, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Payment Processing, Order Fulfillment, Order Processing, Product Knowledge, E-Commerce, Selling Techniques, Social Media, Marketing, Shipping and Receiving, Company, Product, and Service Knowledge, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Merchandising, Social Media Content, Social Media, Social Media Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Overcoming Objections, Sales Development, Oral Expression, Lead Generation, Consultative Selling, Verbal Communication Skills, Prospecting and Qualification, Inside Sales, Phone Sales, Cold Calling, Sales, Emotional Intelligence, Sales Strategy, Target Audience, Sales Prospecting, Sales Process, Empathy, Rapport Building, Cross-Channel Marketing, Active Listening
Beginner · Course · 1 - 3 Months

Skills you'll gain: Applied Machine Learning, Data Preprocessing, Data Analysis, Data Import/Export, Google Cloud Platform, Model Evaluation, Decision Tree Learning, Exploratory Data Analysis, Machine Learning, Classification Algorithms, Random Forest Algorithm, Statistical Visualization, Responsible AI
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Web Content, Content Development and Management, Content Creation, Content Strategy, AI Enablement, Editing, Generative AI, Writing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Databricks, Real Time Data, PySpark, Apache Hive, Apache Spark, Big Data, Data Processing, SQL, Data Manipulation, Pandas (Python Package)
Intermediate · Guided Project · Less Than 2 Hours

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Talent Pipelining, Talent Sourcing, Recruitment, Talent Acquisition, Recruitment Strategies, Talent Management, Strategic Sourcing, Professional Networking, Interviewing Skills, LinkedIn, Market Research, Communication
Beginner · Course · 1 - 4 Weeks