Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Performance Measurement, Data Visualization Software, Business Analysis, Accounting, Business, Analytics, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, Data Analysis, Consumer Behaviour, Product Lifecycle Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Large Language Modeling, Prompt Engineering, Data Visualization, Generative AI, Vector Databases, Text Mining, Data Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Microsoft PowerPoint, Sales Presentation, Presentations, Sales Presentations, Target Audience, Company, Product, and Service Knowledge, Value Propositions, Microsoft Office, Business Communication, Team Oriented, Business Process
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Salesforce, Data Sharing, Authentications, Web Analytics, Single Sign-On (SSO), User Accounts, Data Access, Drive Engagement, Cloud Development, Customer experience improvement, Dashboard, Role-Based Access Control (RBAC), Registration, Content Management
Advanced · Course · 3 - 6 Months

Skills you'll gain: Pinterest, Merchandising, Social Media Content, Social Media, Social Media Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

American Psychological Association
Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Quantitative Research, Statistical Analysis, Statistical Software, Statistical Inference, Sampling (Statistics), Data Analysis, Analysis, Statistics, Probability, Analytical Skills, Regression Analysis, Psychology, Research Design, Research
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, Sustainable Business, Driving engagement, Live Streaming, Promotions and Campaigns
Beginner · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Data Wrangling, Regression Analysis, Dimensionality Reduction, Data Science, Python Programming, Data Preprocessing, Predictive Modeling, Data Analysis, Linear Algebra, Exploratory Data Analysis, Model Evaluation
Mixed · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Tableau Software, Business Intelligence, Dashboard, Technical Analysis, Market Data, Investment Banking, Tree Maps, Interactive Data Visualization, Data Visualization Software, Market Analysis, Data Analysis, SQL
Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Matplotlib, File I/O, NumPy, Plot (Graphics), Pandas (Python Package), Data Structures, Data Visualization Software, Data Analysis, Python Programming, Data Processing, Data Manipulation, Exploratory Data Analysis, Data Import/Export, Computer Programming
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Blockchain, Business Analysis, Emerging Technologies, Solution Design, Entrepreneurship, Market Opportunities, Case Studies, Market Analysis, Competitive Analysis, Business Modeling, Proposal Development, Value Propositions, Target Audience, Presentations
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Applied Machine Learning, Data Preprocessing, Data Analysis, Data Import/Export, Google Cloud Platform, Model Evaluation, Decision Tree Learning, Exploratory Data Analysis, Machine Learning, Classification Algorithms, Random Forest Algorithm, Statistical Visualization, Responsible AI
Intermediate · Guided Project · Less Than 2 Hours