• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Business Intelligence & Analytics

    Skills you'll gain: Business Intelligence, Data Governance, Data Storytelling, Data Management, Business Analytics, Looker (Software), Performance Measurement, Data Visualization, Key Performance Indicators (KPIs), Business Metrics, Data Modeling, Data Warehousing, General Data Protection Regulation (GDPR), Digital Transformation, Star Schema, Data Mart, Data Quality, Talent Management, Team Building, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Designing with GenAI and Capstone Project

    Skills you'll gain: Peer Review, Adobe Firefly, Game Design, Generative AI, Adobe Creative Cloud, Graphic Design, Responsible AI, Adobe Photoshop, Design, Design Research, User Experience Design, Oral Expression, Prompt Engineering, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Consultative Mastery and Negotiation in Complex Sales

    Skills you'll gain: Consultative Selling, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Enterprise Sales, B2B Sales, Price Negotiation, Sales Pipelines, Business Ethics, Conflict Management, Overcoming Objections, AI Personalization, Value Propositions, Ethical Standards And Conduct, Stakeholder Management, Proposal Development, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Analytics, Law, and Athlete Representation

    Skills you'll gain: Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Trend Analysis, Data Management, Contract Management, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Operations Management

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Incident Management and Continuous Improvement

    Skills you'll gain: Incident Management, Incident Response, Security Management, Computer Security Incident Management, Continuous Monitoring, Infrastructure Security, Cybersecurity, Cyber Security Policies, Telecommuting, Threat Modeling, Cyber Security Strategy, Security Controls, Security Strategy, Problem Management, Security Awareness, Employee Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Case Study: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gemini for Data Scientists and Analysts

    Skills you'll gain: Google Gemini, Customer Insights, Customer Analysis, Customer Data Management, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Marketing Strategies, Machine Learning Methods, Predictive Analytics, Forecasting, Query Languages

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic Career Planning in Technology-Based Roles

    Skills you'll gain: Workforce Planning, Professional Networking, Computer Science, LinkedIn, Talent Sourcing, Technology Strategies, Recruitment, Adaptability, Information Technology, Branding, Continuous Improvement Process, Software Development, Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The North Awakens

    Skills you'll gain: Oil and Gas, Environment, Governance, Energy and Utilities, Environmental Science, International Relations, Environmental Policy, Socioeconomics, Natural Resource Management, Economics, Cultural Diversity, Transportation Operations, Climate Change Adaptation, Strategic Thinking, Demography

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: AI for Customer Relationship Management

    Skills you'll gain: AI Personalization, Sales Enablement, Customer Data Management, Sales Management, AI Enablement, Customer experience improvement, Predictive Analytics, AI Product Strategy, Customer Insights, Customer Engagement, Advanced Analytics, Large Language Modeling, Fraud detection, Artificial Intelligence, Data Integration, Network Analysis, User Feedback, Technology Roadmaps, Change Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Getting Started with Pinterest

    Skills you'll gain: Pinterest, Professional Networking, Organizational Skills, User Accounts, Content Development and Management, Social Media, Collaboration, Project Portfolio Management, Driving engagement, Resourcefulness, Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Digital Innovation: How to Build Digital Processes

    Skills you'll gain: Innovation, Digital Transformation, Digital Communications, Business Transformation, Data Storage, Fundraising and Crowdsourcing, Social Impact, Computational Thinking, Artificial Intelligence, Media Strategy, Information Privacy, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy and techniques
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
1…316317318…377

In summary, here are 10 of our most popular marketing strategy courses

  • Business Intelligence & Analytics: Universidad de Palermo
  • Designing with GenAI and Capstone Project: Xbox
  • Consultative Mastery and Negotiation in Complex Sales: LearnQuest
  • Analytics, Law, and Athlete Representation: The State University of New York
  • Incident Management and Continuous Improvement: LearnQuest
  • SEO Case Study: Analyze, Optimize & Grow: EDUCBA
  • Gemini for Data Scientists and Analysts: Google Cloud
  • Strategic Career Planning in Technology-Based Roles: Coursera
  • The North Awakens: University of Colorado Boulder
  • AI for Executives: AI for Customer Relationship Management: Khalifa University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok