Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Visualization, Data Visualization Software, R Programming, Ggplot2, Plot (Graphics), Statistical Methods, Data Analysis, Unsupervised Learning, Spatial Data Analysis, Dimensionality Reduction, Graphical Tools, Color Theory, Analytics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Statistical Hypothesis Testing, Clinical Data Management, Clinical Assessment, Data Analysis, Analytics, Machine Learning Methods, Healthcare Ethics, Health Informatics, Regression Analysis, Predictive Analytics, Supervised Learning, Statistical Analysis, Statistics, Decision Tree Learning, Random Forest Algorithm
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Driving engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Universidad Nacional Autónoma de México
Skills you'll gain: Matplotlib, NumPy, Extract, Transform, Load, Time Series Analysis and Forecasting, Pandas (Python Package), Exploratory Data Analysis, Data Science, Data Visualization Software, Data Analysis, Statistical Analysis, Graphing, Data Import/Export, Data Manipulation, Data Structures, Python Programming, Linear Algebra, File Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Data Analysis, Analytical Skills, Data Management, Exploratory Data Analysis, Statistical Reporting, Data-Driven Decision-Making, Trend Analysis, Data Presentation, Data Collection, Statistical Modeling, Data Validation, Statistical Inference, Model Evaluation, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: WordPress, Blogs, Web Content, Content Creation, Photography, Multimedia, Content Management, Creativity
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Promotional Strategies, Marketing Strategies, Product Promotion, Driving engagement, Social Media, Social Media Marketing, Digital Assets, E-Commerce, Business Process Management
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing Analytics, Marketing, Data Analysis, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Tensorflow, Convolutional Neural Networks, Keras (Neural Network Library), Matplotlib, Artificial Neural Networks, Image Analysis, Deep Learning, Applied Machine Learning, Python Programming, Model Evaluation, Adaptability, Problem Solving
Intermediate · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Equity, Health Policy, Systems Thinking, Health Informatics, Public Health, Community Health, Social Impact, Data Analysis, R Programming, Data Visualization, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Keras (Neural Network Library), Tensorflow, Artificial Neural Networks, Deep Learning, Data Preprocessing, Model Evaluation, Customer Analysis, Applied Machine Learning, Scikit Learn (Machine Learning Library), Development Environment, Predictive Analytics, Pandas (Python Package), Data Cleansing
Mixed · Course · 1 - 4 Weeks