• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Design Thinking, Human Computer Interaction, Human Factors, User Interface (UI) Design, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    W

    Wesleyan University

    Schizophrenia

    Skills you'll gain: Psychiatry, Clinical Psychology, Mental Health Diseases and Disorders, Pharmacology, Psychiatric Assessments, Psychotherapy, Psychology, Mental Health Therapies, Patient Evaluation, Neurology, Scientific Methods, Magnetic Resonance Imaging, Medical History Documentation, Medical Imaging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Developing LLM Applications with LangChain

    Skills you'll gain: LangChain, LLM Application, Retrieval-Augmented Generation, OpenAI API, LangGraph, AI Workflows, Large Language Modeling, AI Orchestration, Responsible AI, Generative AI, Agentic systems, Prompt Engineering, Generative AI Agents, Natural Language Processing, Cloud Development, Application Programming Interface (API), Python Programming, Application Deployment, Data Processing, Pandas (Python Package)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women

    Skills you'll gain: Growth Strategies, Competitive Analysis, Value Propositions, Business Strategies, Customer Insights, Target Market, B2B Sales, Market Opportunities, Price Negotiation, Market Intelligence, Consumer Behaviour, Business-To-Consumer

    4.9
    Rating, 4.9 out of 5 stars
    ·
    86 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Pre-MBA Statistics

    Skills you'll gain: Sampling (Statistics), Probability, Probability & Statistics, Statistical Hypothesis Testing, Statistics, Data Literacy, Statistical Visualization, Probability Distribution, Statistical Methods, Statistical Inference, Estimation, Descriptive Statistics, Sample Size Determination, Data Analysis, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    294 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    ·
    603 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Incident Response and Threat Mitigation

    Skills you'll gain: Incident Response, Computer Security Incident Management, Incident Management, Cyber Threat Hunting, Endpoint Detection and Response, Intrusion Detection and Prevention, Threat Detection, Threat Management, Cybersecurity, Security Information and Event Management (SIEM), Event Monitoring, Cyber Attacks, Cyber Security Assessment, Continuous Monitoring, Security Management, Malware Protection, Cyber Engineering, Security Testing, Cyber Governance, Linux

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI: Impact on Business and Society

    Skills you'll gain: Consumer Behaviour, Responsible AI, Social Impact, Business Risk Management, Business Operations, Risk Analysis, Operations, Generative AI, AI Security, Safety Assurance, Social Sciences, Environmental Issue, Governance, Leadership and Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    279 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Leading: Human Resource Management and Leadership

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Team Building, Organizational Strategy, Team Management, Leadership, Intercultural Competence, Organizational Structure, Team Leadership, People Development, Business Leadership, Organizational Effectiveness, Leadership Development, Brand Management, Branding, Employee Engagement, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Music Business Foundations

    Skills you'll gain: Music History, Intellectual Property, Contract Negotiation, Music, Negotiation, Entrepreneurship, Business, Innovation, Team Management, Revenue Management, Digital Content, Law, Regulation, and Compliance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 4 Weeks

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…303132…91

In summary, here are 10 of our most popular consumer behavior courses

  • Introduction to User Experience Principles and Processes: University of Michigan
  • Schizophrenia: Wesleyan University
  • Developing LLM Applications with LangChain: Edureka
  • Sports Marketing: Northwestern University
  • Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women: Goldman Sachs
  • Pre-MBA Statistics: IIMA - IIM Ahmedabad
  • Digital Marketing Capstone: University of Illinois Urbana-Champaign
  • Incident Response and Threat Mitigation: Edureka
  • Generative AI: Impact on Business and Society: University of Michigan
  • Product Management: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok