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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI Foundation for HR Professionals

    Skills you'll gain: Recruitment Strategies, Generative AI, Recruitment, Employee Onboarding, Talent Recruitment, People Analytics, AI Enablement, Human Resources Management and Planning, AI Personalization, Talent Acquisition, Human Resources, Human Resource Strategy, Employee Engagement, Talent Management, Automation, Collaboration, IT Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Biz Dev: Identifying Growth Opportunities

    Skills you'll gain: Competitive Analysis, Business Development, Generative AI Agents, AI Product Strategy, Data-Driven Decision-Making, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    B

    Board Infinity

    Data Visualization with Tableau

    Skills you'll gain: Data Visualization Software, Dashboard, Data Visualization, Interactive Data Visualization, Data Transformation, Tableau Software, Data Storytelling, Data Manipulation, Exploratory Data Analysis, Heat Maps, Scatter Plots, Data Analysis, Forecasting, Geospatial Mapping

    3.8
    Rating, 3.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 2

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Sampling (Statistics), Statistical Methods, Microsoft Excel, Probability & Statistics, Data Analysis, Regression Analysis, Statistical Inference, Probability Distribution, Statistical Modeling

    5
    Rating, 5 out of 5 stars
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    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    I

    Illinois Tech

    Statistical Learning

    Skills you'll gain: Statistical Analysis, Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Model Evaluation, Regression Analysis, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Feature Engineering, Logistic Regression, Decision Tree Learning, Classification Algorithms

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    9 reviews

    Intermediate · Course · 1 - 3 Months

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    U

    University of Virginia

    Grundlagen der Geschäftsstrategie

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analytics, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Microsoft Power BI - The Complete Masterclass - 2025 EDITION

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Power BI, Statistical Reporting, Data Visualization Software, Dashboard, Pivot Tables And Charts, Microsoft Excel, Key Performance Indicators (KPIs), Data Manipulation, Business Intelligence, Cloud Services, Role-Based Access Control (RBAC), Data Integration, Data Security, Data Cleansing, Software Installation

    Intermediate · Course · 3 - 6 Months

  • Status: New
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    Status: Free Trial
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    L

    LearnQuest

    Fundamentals of B2B Selling in Tech

    Skills you'll gain: Sales Pipelines, Prospecting and Qualification, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Overcoming Objections, Customer Relationship Management (CRM) Software, Sales, Sales Strategy, Product Knowledge, Sales Presentation, Market Analysis, Market Dynamics, Market Research, Customer Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Information Extraction from Free Text Data in Health

    Skills you'll gain: Text Mining, Unstructured Data, Health Informatics, Natural Language Processing, Data Mining, Model Evaluation, Clinical Informatics, Deep Learning, Machine Learning, Medical Terminology, Artificial Neural Networks, Supervised Learning, Python Programming, Computer Programming, Computer Programming Tools

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Get Started with User Experience (UX) Design in Miro

    Skills you'll gain: User Interface (UI), User Experience, Persona (User Experience), User Interface (UI) Design, User Flows, User Interface and User Experience (UI/UX) Design, User Experience Design, UI Components, Visualization (Computer Graphics), User Centered Design

    4.8
    Rating, 4.8 out of 5 stars
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    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
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    F

    Fundação Instituto de Administração

    Construção de Relacionamentos em Vendas Orientada a Dados

    Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Quantitative Research Methods: Tools for Data Analysis

    Skills you'll gain: Quantitative Research, Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Statistical Reporting, Statistics, Research Design, Statistical Analysis, Microsoft Excel, Research Methodologies, Research, R Programming, Data Presentation, Surveys, Data Collection, Data Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI Foundation for HR Professionals: Edureka
  • GenAI for Biz Dev: Identifying Growth Opportunities: Coursera
  • Data Visualization with Tableau: Board Infinity
  • Statistics and Data Analysis with Excel, Part 2: University of Colorado Boulder
  • Statistical Learning: Illinois Tech
  • Grundlagen der Geschäftsstrategie: University of Virginia
  • Microsoft Power BI - The Complete Masterclass - 2025 EDITION: Packt
  • Fundamentals of B2B Selling in Tech: LearnQuest
  • Information Extraction from Free Text Data in Health: University of Michigan
  • Get Started with User Experience (UX) Design in Miro: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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