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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • I

    IBM

    IBM IT Scrum Master

    Skills you'll gain: User Story, Software Development Life Cycle, Software Architecture, Sprint Retrospectives, Agile Software Development, Kanban Principles, DevOps, Backlogs, Software Design, Scrum (Software Development), Information Technology, Computer Hardware, Software Development Methodologies, Software Design Patterns, Agile Methodology, Agile Project Management, Sprint Planning, Risk Management, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • P

    Peking University

    Chinese for Beginners

    Skills you'll gain: Language Learning, Language Competency, Vocabulary, Oral Comprehension, Grammar, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Big Data, Data Analysis, Data Cleansing, Apache Hadoop, Statistical Analysis, Data Visualization, Apache Hive, Data Mart, Data Warehousing, Apache Spark, Data Science, Analytics, Data Lakes, Data Collection, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21K reviews

    Beginner · Course · 1 - 3 Months

  • M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Microsoft Office, Data Analysis Expressions (DAX), Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    51K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Brand Management, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Data Ethics, AI Personalization, Mobile Development, Software Design, Anthropic Claude, LLM Application, Software Architecture, Apple iOS, AI Product Strategy, Machine Learning Methods, Continuous Integration, Software Design Patterns, Software Development, Application Design, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Advanced · Specialization · 3 - 6 Months

  • I

    IBM

    Data Analysis and Visualization Foundations

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Big Data, Data Visualization, Microsoft Excel, Data Analysis, IBM Cognos Analytics, Excel Formulas, Pivot Tables And Charts, Apache Hadoop, Data Cleansing, Statistical Analysis, Analytical Skills, Apache Hive, Spreadsheet Software, Data Mart

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Bestseller
    Bestseller
    I

    IBM

    IBM IT Project Manager

    Skills you'll gain: User Story, Software Development Life Cycle, Stakeholder Engagement, Software Architecture, Project Management Life Cycle, Resource Management, Peer Review, Agile Software Development, Scrum (Software Development), Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Project Management, Information Technology, Risk Management, Interviewing Skills, Agile Project Management, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Strategic Sourcing and Prioritization

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Request for Proposal, Prioritization, Risk Mitigation, Supplier Relationship Management, Risk Analysis, Generative AI Agents, Market Intelligence, Market Research, Data-Driven Decision-Making, Cost Benefit Analysis, Environmental Social And Corporate Governance (ESG), Analysis, Financial Modeling

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Data Ethics, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Web Analytics and SEO, Search Engine Marketing, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • T

    The University of Edinburgh

    Introduction to Philosophy

    Skills you'll gain: Liberal Arts, Political Sciences, Research, Psychology, Social Studies, Scientific Methods, Research Methodologies, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.7K reviews

    Mixed · Course · 3 - 6 Months

  • I

    IBM

    Generative AI for Product Owners

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Google Gemini, Product Management, AI Enablement, Artificial Intelligence, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, AI Personalization, Machine Learning, Stakeholder Engagement, Context Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

1…282930…381

In summary, here are 10 of our most popular market research courses

  • IBM IT Scrum Master: IBM
  • Chinese for Beginners: Peking University
  • Introduction to Data Analytics: IBM
  • Excel Skills for Business: Essentials: Macquarie University
  • Introduction to Marketing: University of Pennsylvania
  • Generative AI for Mobile App Developers: IBM
  • Data Analysis and Visualization Foundations: IBM
  • IBM IT Project Manager: IBM
  • Strategic Sourcing and Prioritization: Coursera
  • Generative AI for Digital Marketing: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Arts and Humanities
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425 courses
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145 courses
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471 courses
Math and Logic
70 courses
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137 courses
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413 courses
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401 courses
Language Learning
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