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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    U

    University of Washington

    Power BI Basics: Requirements to Visualizations

    Skills you'll gain: Power BI, Data Modeling, Data Transformation, Business Requirements, Star Schema, Data Visualization Software, Snowflake Schema, Relational Databases, Data Integration, Database Design, Data Import/Export, Data Cleansing, Data Analysis Expressions (DAX), Business Intelligence, Data Analysis, Stakeholder Management, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How To Set Up Project Sites and Spaces with Confluence

    Skills you'll gain: Collaborative Software, Intranet, Project Documentation, Organizational Skills, Team Oriented, Document Management, Content Management Systems, Collaboration, Productivity Software, Knowledge Transfer, Content Development and Management, Information Architecture, Data Management, Content Creation, Cloud Platforms

    4.1
    Rating, 4.1 out of 5 stars
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    39 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security

    4.7
    Rating, 4.7 out of 5 stars
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    63 reviews

    Intermediate · Course · 1 - 4 Weeks

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    C

    Coursera

    Instagram Reels: Create Engaging Videos

    Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Data Driven Manager

    Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Correlation Analysis, Data Analysis, Probability Distribution, Statistical Software, Statistics, Statistical Analysis, Estimation, R (Software), Data Visualization, Risk Analysis, Probability, Statistical Methods, R Programming, Return On Investment, Probability & Statistics, Problem Solving

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    43 reviews

    Beginner · Specialization · 3 - 6 Months

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    R

    Real Madrid Graduate School Universidad Europea

    Strategies and Approaches in Sports Media

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Data Storytelling: Create Insights with Power BI & Tableau

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Power BI, Data Literacy, Strategic Decision-Making, Interactive Data Visualization, Tableau Software, Storytelling, Management Reporting, Data-Driven Decision-Making, Business Intelligence, User Feedback, Data Visualization, Data Visualization Software, Presentations, Constructive Feedback, Analytics, Customer Insights, Data Structures

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Como publicar sus diseños corporativos en Slack con Canva

    Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Diseña infografías con Prezi

    Skills you'll gain: Infographics, Data Visualization, Graphic and Visual Design, Graphic Design, Marketing Communications, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 3

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Data Integration, Python Programming, Data Transformation

    4.8
    Rating, 4.8 out of 5 stars
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    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Sciences Po

    Data and Urban Governance

    Skills you'll gain: Social Sciences, Governance, Data Sharing, Digital Transformation, Policy Analysis, Data Analysis, Big Data, Algorithms, Data Ethics, Computing Platforms, Data-Driven Decision-Making, Personally Identifiable Information, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
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    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud em Português

    Skills you'll gain: Model Deployment, Dataflow, Google Cloud Platform, Real Time Data, Data Pipelines, Data Lakes, Data Warehousing, Extract, Transform, Load, Data Preprocessing, Apache Airflow, Big Data, Feature Engineering, Data Governance, Data Infrastructure, Workflow Management, Dashboard, Apache Spark, Data Architecture, Tensorflow, Data Processing

    4.7
    Rating, 4.7 out of 5 stars
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    125 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Power BI Basics: Requirements to Visualizations : University of Washington
  • How To Set Up Project Sites and Spaces with Confluence: Coursera
  • Foundations of Information Systems for Business: Howard University
  • Instagram Reels: Create Engaging Videos: Coursera
  • The Data Driven Manager: University of Colorado Boulder
  • Strategies and Approaches in Sports Media: Real Madrid Graduate School Universidad Europea
  • Data Storytelling: Create Insights with Power BI & Tableau: Coursera
  • Como publicar sus diseños corporativos en Slack con Canva: Coursera
  • Diseña infografías con Prezi: Coursera
  • Mastering Data Analysis with Pandas: Learning Path Part 3: Coursera

Skills you can learn in Marketing

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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