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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data-Oriented Python Programming and Debugging

    Skills you'll gain: NumPy, Debugging, Pandas (Python Package), Statistics, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Data Preprocessing, Data-oriented programming, Program Development, Numerical Analysis, Critical Thinking

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Basic Statistics in Python (Correlations and T-tests)

    Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    O

    Oracle

    Oracle Data Platform Foundations Associate

    Skills you'll gain: Oracle Cloud, Oracle Databases, Data Migration, Data Lakes, Database Architecture and Administration, NoSQL, MySQL, Data Security, Analytics, Machine Learning Methods, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rice University

    Introduction à l'analyse de données à l'aide d'Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    How to Describe Data

    Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Presentation, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Statistical Visualization, Sampling (Statistics), Data Validation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Administración estratégica e IA: Innovación en Negocios

    Skills you'll gain: Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Innovation, Entrepreneurship, Strategic Decision-Making, Business Planning, Strategic Thinking, Artificial Intelligence, Leadership and Management, Analysis, AI Enablement, New Product Development, Business Transformation, Business Management, Business Modeling, Customer Analysis, Business Analytics, Business Intelligence, Image Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Advanced Financial Analysis and Credit Risk Modeling

    Skills you'll gain: Credit Risk, Financial Analysis, Financial Statement Analysis, Financial Modeling, Cash Flows, Lending and Underwriting, Portfolio Risk, Financial Management, Investments, Risk Analysis, Corporate Finance, Market Data, Return On Investment, Business Valuation, Data Modeling, Case Studies, Excel Formulas, Business Analytics

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Getting started with compositing in Adobe Photoshop

    Skills you'll gain: Storytelling, Adobe Firefly, Marketing Design, Color Theory, Image Quality, Creative Thinking, Creative Problem-Solving

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs

    Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Model Evaluation, Apache Spark, Database Management, Data Integration, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Apache Hadoop, Query Languages, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    125 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Cervical Cancer Risk Prediction Using Machine Learning

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Analysis, Classification Algorithms, Data Preprocessing, Scikit Learn (Machine Learning Library), Predictive Modeling, Matplotlib, Pandas (Python Package), Applied Machine Learning, Data Visualization Software, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Use SharePoint & Power Virtual Agent to Create Smart Chatbot

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Microsoft Teams, Microsoft 365, Generative AI Agents, Internal Communications, Data Store

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Wholesaling

    Skills you'll gain: Wholesaling, Target Market, Market Opportunities, Sales Management, Growth Strategies, Business Strategies, Sales Strategy, New Business Development, Operational Efficiency, Business Operations, Operations Management, Business Modeling, Marketing

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data-Oriented Python Programming and Debugging: University of Michigan
  • Basic Statistics in Python (Correlations and T-tests): Coursera
  • Oracle Data Platform Foundations Associate: Oracle
  • Introduction à l'analyse de données à l'aide d'Excel: Rice University
  • How to Describe Data: University of Michigan
  • Administración estratégica e IA: Innovación en Negocios: Universidades Anáhuac
  • Advanced Financial Analysis and Credit Risk Modeling: Starweaver
  • Getting started with compositing in Adobe Photoshop: Adobe
  • Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs: Google Cloud
  • Cervical Cancer Risk Prediction Using Machine Learning: Coursera

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