Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Starweaver
Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Crisis Management, Emergency Response, Corporate Communications, Contingency Planning, Public Affairs, Risk Management, Business Continuity Planning, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications, Communication, Media and Communications, Social Media
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Statistical Inference, Probability Distribution, R Programming, Statistical Visualization, Statistics, Data Visualization, Statistical Analysis, Statistical Modeling, Statistical Hypothesis Testing, Data Analysis, Probability
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Social Media Campaigns, Drive Engagement, Video Production, Photo/Video Production and Technology, Workflow Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Drive Engagement, Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Pinterest, Content Creation, Marketing Materials, Business Intelligence, Social Media, Brand Awareness, User Accounts, Account Management, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Santa Cruz
Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Bayesian Statistics, Statistical Modeling, R (Software), Statistical Analysis, Statistical Inference, Regression Analysis, Data Analysis, Mathematical Modeling, Model Evaluation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media Content, Social Media, Facebook, Instagram, Social Media Marketing, Content Management, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: OpenAI API, Prompt Engineering, Data Analysis, Generative AI, Data Visualization Software, Analysis, Data Manipulation, Artificial Intelligence, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Pandas (Python Package), Data Cleansing, Data Manipulation, Data Preprocessing, Data Quality, NumPy, File I/O, Query Languages, Python Programming, Data Import/Export, Data Analysis, Exploratory Data Analysis, Debugging
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Analysis, Applied Mathematics, Mathematical Modeling, Analytical Skills, Statistics, Systems Of Measurement, Correlation Analysis, Regression Analysis
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Customer Service, Customer experience improvement, Customer Retention, Customer Relationship Management (CRM) Software, Facebook, Customer Insights, Goal Setting, Google Sheets, Social Media Campaigns, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours