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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


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    Anthropic

    Claude Code in Action

    Skills you'll gain: Claude Code, Command-Line Interface, Tool Calling, LLM Application, Software Development Tools, GitHub, Context Management, Code Review, Computer Programming Tools, Software Development, Generative AI Agents, Automation, Software Engineering

    5
    Rating, 5 out of 5 stars
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    6 reviews

    Mixed · Course · 1 - 4 Weeks

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    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
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    752 reviews

    Beginner · Course · 1 - 3 Months

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    Board Infinity

    Hootsuite for Beginners: Hands-On Social Media Management

    Skills you'll gain: Social Media Content, Content Performance Analysis, Brand Awareness, Social Media Strategy, Brand Management, Performance Analysis, Instagram

    Beginner · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Money and Happiness

    Skills you'll gain: Relationship Building, Self-Awareness, Personal Development, Finance, Financial Planning, Emotional Intelligence, Behavioral Economics, Economics, Goal Setting, Decision Making

    Beginner · Course · 1 - 4 Weeks

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    University of Colorado Boulder

    Reclaim Your Attention: Values-Aligned Media Consumption

    Skills you'll gain: Self-Motivation, Emotional Intelligence, Growth Mindedness, digital literacy, Mental Concentration, Personal Development, Compassion, Goal Setting, Empowerment, Health And Wellness Coaching, Self-Awareness, Behavioral Economics, Self-Discipline, Decision Making, Critical Thinking, Mindfulness, Stress Management, Resilience, Creativity, Productivity

    Beginner · Course · 1 - 4 Weeks

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    Universidade de São Paulo

    Introdução à Análise Macroeconômica

    Skills you'll gain: Economics, Financial Policy, Financial Market, International Finance, Financial Modeling, Economics, Policy, and Social Studies, Supply And Demand, Market Dynamics, Consumer Behaviour, Expectation Management

    4.8
    Rating, 4.8 out of 5 stars
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    345 reviews

    Intermediate · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Sustainable Food Systems

    Skills you'll gain: Systems Thinking, Sustainable Systems, Sustainable Development, Food and Beverage, Nutrition and Diet, Environmental Issue, Economics, Energy and Utilities, Environment, Production Process, Water Resources, Land Management, Culture, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
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    37 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology

    4.7
    Rating, 4.7 out of 5 stars
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    200 reviews

    Beginner · Course · 1 - 3 Months

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    Packt

    Aspiring CIO & CISO: Leadership Development Guide

    Skills you'll gain: Risk Management, Leadership Development, Crisis Management, Stakeholder Management, Interviewing Skills, Personal Development, Leadership, Strategic Partnership, Professional Networking, Leadership and Management, Branding, Business Leadership, Cybersecurity, Strategic Leadership, Business Planning, IT Management, Strategic Thinking, Communication Planning

    Beginner · Course · 1 - 3 Months

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    IE Business School

    Marketing Mix Implementation Capstone

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
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    117 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Advanced Contract Testing with Pact and Beyond

    Skills you'll gain: API Testing, Application Deployment, Integration Testing, Continuous Deployment, Microservices, Software Versioning, Continuous Integration, Test Automation, Application Programming Interface (API), CI/CD, Test Tools, Verification And Validation, Application Lifecycle Management

    Advanced · Course · 1 - 4 Weeks

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    University of London

    The Manager's Toolkit: A Practical Guide to Managing People at Work

    Skills you'll gain: People Management, Conflict Management, Smart Goals, Employee Performance Management, Performance Management, People Development, Performance Appraisal, Leadership, Decision Making, Team Motivation, Compensation Management, Behavioral Economics, Recruitment, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
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    4.3K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Claude Code in Action: Anthropic
  • Gestión de marca y producto: IE Business School
  • Hootsuite for Beginners: Hands-On Social Media Management: Board Infinity
  • Money and Happiness: University of Illinois Urbana-Champaign
  • Reclaim Your Attention: Values-Aligned Media Consumption: University of Colorado Boulder
  • Introdução à Análise Macroeconômica: Universidade de São Paulo
  • Sustainable Food Systems: University of Illinois Urbana-Champaign
  • The Neuromarketing Toolbox: Copenhagen Business School
  • Aspiring CIO & CISO: Leadership Development Guide: Packt
  • Marketing Mix Implementation Capstone : IE Business School

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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