Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Management, Scheduling, Social Media, Content Creation, Live Streaming, Content Development and Management, Video Production
Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, Office Management, Leadership and Management, Business Communication, Recruitment, Business Writing, Grammar, Communication
Mixed · Course · 1 - 4 Weeks

IMD - International Institute for Management Development
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Business, Sustainable Development, Business Ethics, Compliance Management, Sustainability Reporting, Environmental Management Systems, Stakeholder Management, Governance, Stakeholder Engagement, Leadership, Social Impact, Stakeholder Communications, Risk Management, Business Strategy, Organizational Change
Beginner · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Canva (Software), Typography, Creative Design, Logo Design, Style Guides, Graphic and Visual Design, Marketing Design, Color Theory, Brand Strategy, Branding, Design, Graphic Design, Digital Design, Competitive Analysis, Design Elements And Principles, Content Creation, Photo Editing, Social Media Content, Layout Design, Image Quality
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Copywriting, Ideation, Productivity Software, AI Enablement, Marketing Materials, Writing and Editing, Project Implementation, Creative Design, Generative AI, Market Research, Data Analysis Software, Marketing, Product Marketing, Financial Data, Packaging and Labeling, Financial Analysis
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Business Process Modeling, Data Storytelling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Sales Presentations, Google Gemini, Sales Strategy, ChatGPT, Generative AI, Sustainable Development, Social Impact, Customer Relationship Management (CRM) Software, Innovation, Environmental Social And Corporate Governance (ESG), Product Knowledge
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Musical Composition, Music, Music Theory, Electronic Media, Design Software, Peer Review, Creativity, Patch Management, System Requirements
Intermediate · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: People Management, Employee Performance Management, Leadership and Management, Decision Making, Organizational Change, Organizational Structure, Performance Appraisal, Team Motivation, Diversity Equity and Inclusion Initiatives, Compensation Management, Job Analysis, Recruitment, Leadership, Change Management, Constructive Feedback
Beginner · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Planning, Social Impact, Research Design, Program Evaluation, Constructive Feedback, Strategic Planning, Collaboration, Needs Assessment, Social Determinants Of Health, Goal Setting, Problem Solving
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning
Beginner · Course · 1 - 4 Weeks