Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

SkillUp
Skills you'll gain: Dashboard, Data Storytelling, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Real Time Data, Data Manipulation, Data Import/Export, Data Transformation, Data Cleansing, Data Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Organizational Skills, Collaborative Software, User Accounts, Telecommuting, Verbal Communication Skills, Virtual Environment, Communication, Business Communication, Public Speaking, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Sustainability Standards, Waste Minimization, Community Development, Environmental Resource Management, Market Trend, Market Analysis, Cost Benefit Analysis, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Drive Engagement, Facebook, Community Organizing, Discussion Facilitation, Collaboration, Education Software and Technology, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Transformation, Predictive Modeling, Business Transformation, Strategic Decision-Making, Forecasting, Technology Strategies, Emerging Technologies, Business Strategies, Leadership, Market Analysis
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: SQL, Generative AI, Data Visualization, Database Design, Interactive Data Visualization, Query Languages, Data Capture, Data Analysis, Debugging, ChatGPT, Prompt Engineering, Databases, Data Validation
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Methods, Probability & Statistics, Statistical Inference, Biostatistics, Sampling (Statistics), Statistics, Data Analysis, Regression Analysis
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Exploratory Data Analysis, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Analysis, Google Analytics, Data Integration
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Email Marketing, Newsletters, Campaign Management, Marketing Automation, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Manipulation, Data Access, Data Import/Export, SAS (Software), Microsoft Excel, Data Analysis, Statistical Programming, Data Preprocessing, Debugging
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Talent Pipelining, Talent Management, Employee Engagement, Employee Retention, Talent Acquisition, Human Resources, Human Resource Strategy, Talent Recruitment, Talent Sourcing, Workforce Development, People Development, Recruitment, HR Tech, Applicant Tracking Systems, Strategic Sourcing, Leadership, Diversity and Inclusion, Analytics
Intermediate · Course · 1 - 4 Weeks