• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Pricing Strategy

Pricing Strategy Courses

Pricing strategy courses can help you learn market analysis, competitive pricing, value-based pricing, and dynamic pricing techniques. You can build skills in customer segmentation, pricing psychology, and revenue optimization. Many courses also introduce tools like Excel for data analysis, pricing software for simulations, and analytics platforms to track pricing performance, allowing you to apply these skills in real-world business scenarios.

Popular Pricing Strategy Courses and Certifications


  • Status: Preview
    Preview
    I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Research, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for Execs & Business Leaders: Integration Strategy

    Skills you'll gain: Responsible AI, AI Product Strategy, Data Ethics, AI Enablement, Hybrid Cloud Computing, Business Leadership, Data Management, Generative AI, Law, Regulation, and Compliance, Data Strategy, Cloud Infrastructure, Return On Investment, AI Integrations, Model Deployment, Artificial Intelligence, Talent Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    134 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    ISACA

    Auditing Generative AI: Strategy, Analysis & Risk Mitigation

    Skills you'll gain: Generative AI, Responsible AI, Auditing, AI Product Strategy, Compliance Auditing, Generative Model Architectures, AI literacy, Internal Auditing, Risk Analysis, Risk Management, Artificial Intelligence, Risk Mitigation, Machine Learning Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    How to Build an Enterprise AI Strategy

    Skills you'll gain: Responsible AI, Organizational Change, AI Enablement, Operational Efficiency, Technology Roadmaps, Change Management, Decision Intelligence, Innovation, Digital Transformation, Artificial Intelligence, Technology Strategies, Data Ethics, Strategic Leadership, Business Leadership, Organizational Strategy, Business Transformation, AI Integrations, Business Strategy, Strategic Thinking, Leadership

    3.4
    Rating, 3.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Search Engine Optimization and Content Strategy

    Skills you'll gain: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Purpose-Driven Leadership for Strategy and Innovation

    Skills you'll gain: Strategic Thinking, Strategic Leadership, Visionary, Organizational Strategy, Organizational Leadership, Strategic Decision-Making, Business Leadership, Leadership, Innovation, Business Transformation, Complex Problem Solving, Organizational Development, Organizational Change, Team Motivation, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    69 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    How to Build an Entrepreneurial AI Strategy

    Skills you'll gain: AI Product Strategy, AI Enablement, Market Opportunities, Scalability, Case Studies, Entrepreneurship, Business Strategy, ChatGPT, Decision Intelligence, Business Process Automation, AI Integrations, Artificial Intelligence, Generative AI, Cost Containment, Innovation, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Operations, Marketing Design, Marketing Strategies, Marketing Planning, Performance Reporting, Campaign Planning, Marketing Channel, Cross-Channel Marketing, Generative AI, Market Intelligence, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Data, Market Analysis, Technical Analysis, Strategic Thinking, Investment Management, Performance Measurement, Performance Analysis, Statistical Hypothesis Testing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    107 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI-Driven Brand Strategy: From Fundamentals to Growth

    Skills you'll gain: Brand Strategy, Data Storytelling, Data Presentation, Branding, Brand Marketing, Interactive Data Visualization, Dashboard Creation, Storytelling, Target Audience, Brand Management, Experience Design, Data-Driven Marketing, Digital Brand Strategy, Journey Mapping, Marketing Psychology, Design Strategies, Digital Advertising, Brand Awareness, Digital Media Strategy, Data Visualization

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing: Define and Apply Strategy

    Skills you'll gain: Value Propositions, Target Audience, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Marketing Strategies, Strategic Marketing, Marketing Planning, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Customer Analysis, Market Analysis, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Resource Allocation, Business Modeling, Resource Management, Resource Planning, Sales Development, Sales Strategy, Commercialization, Plan Execution, Customer Relationship Building, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing Planning, Entrepreneurial Finance, Operating Budget, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    133 reviews

    Mixed · Course · 1 - 3 Months

1…232425…388

In summary, here are 10 of our most popular pricing strategy courses

  • The "What" of the Marketing Strategy: IE Business School
  • GenAI for Execs & Business Leaders: Integration Strategy: IBM
  • Auditing Generative AI: Strategy, Analysis & Risk Mitigation: ISACA
  • How to Build an Enterprise AI Strategy: Starweaver
  • Search Engine Optimization and Content Strategy: Coursera
  • Purpose-Driven Leadership for Strategy and Innovation: Duke University
  • How to Build an Entrepreneurial AI Strategy : Starweaver
  • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
  • Design your own trading strategy – Culminating Project: Indian School of Business
  • AI-Driven Brand Strategy: From Fundamentals to Growth: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok