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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


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    Nanyang Technological University, Singapore

    Motivating Gen Z Learners: What Parents and Teachers Need to Know

    Skills you'll gain: Growth Mindedness, Motivational Skills, Learning Strategies, Interactive Learning, Student Engagement, Self-Motivation, Learning Theory, Needs Assessment, Instructional Strategies, Learning Styles, Behavior Management

    4.8
    Rating, 4.8 out of 5 stars
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    356 reviews

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Mastering Sales Negotiations and Closure

    Skills you'll gain: Sales Presentation, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Behavioral Economics, Business Research, Value Propositions, Active Listening, Market Research, Empathy & Emotional Intelligence, Sales Pipelines, Marketing Psychology, Digital Communications, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration

    Intermediate · Specialization · 1 - 3 Months

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    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
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    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    371 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of California, Davis

    Introduction to Sensory Science

    Skills you'll gain: Food Quality Assurance And Control, Food and Beverage, Consumer Behaviour, Quality Assurance, Laboratory Testing, Product Testing, Science and Research, Human Factors, Nutrition and Diet, Scientific Methods, Research, Acceptance Testing, Analytical Testing, Biology, Product Development, Chemistry, Medical Science and Research, Physiology, Neurology

    4.6
    Rating, 4.6 out of 5 stars
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    46 reviews

    Beginner · Course · 1 - 4 Weeks

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    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    299 reviews

    Intermediate · Specialization · 3 - 6 Months

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    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Market Research, Product Lifecycle Management, Marketing Strategies, Marketing Effectiveness, Marketing Communications, Market Analysis, Product Management, Data Analysis, Product Strategy, Marketing, Business Planning, Data Collection, Value Propositions, Case Studies, Strategic Marketing, Product Marketing, Market Data

    4.6
    Rating, 4.6 out of 5 stars
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    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    The University of Edinburgh

    Know Thyself - The Value and Limits of Self-Knowledge: The Unconscious

    Skills you'll gain: Self-Awareness, Child Development, Psychology, Behavioral Economics, Decision Making, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
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    821 reviews

    Intermediate · Course · 1 - 3 Months

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    Packt

    Aspiring CIO & CISO: Leadership Development Guide

    Skills you'll gain: Risk Management, Leadership Development, Crisis Management, Stakeholder Management, Interviewing Skills, Personal Development, Leadership, Strategic Partnership, Professional Networking, Leadership and Management, Branding, Business Leadership, Cybersecurity, Strategic Leadership, Business Planning, IT Management, Strategic Thinking, Communication Planning

    Beginner · Course · 1 - 3 Months

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    IBM

    Cybersecurity Fundamentals

    Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Data Security, Cryptographic Protocols, Cyber Attacks, Advanced Encryption Standard (AES), Secure Coding, Firewall, Application Security, Cyber Security Assessment, Computer Security Awareness Training, Cyber Security Strategy, Cyber Security Policies, Computer Security Incident Management

    4.8
    Rating, 4.8 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Minnesota

    Software Testing and Automation

    Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, System Testing, Test Case, Software Development Tools, Testability, White-Box Testing, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing

    4.2
    Rating, 4.2 out of 5 stars
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    996 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Imperial College London

    Foundations of Public Health Practice

    Skills you'll gain: Public Health, Public Health and Disease Prevention, Health Equity, Health Disparities, Health Promotion, Microbiology, Health Assessment, Sanitation, Program Evaluation, Healthcare Ethics, Epidemiology, Infectious Diseases, Health Policy, Preventative Care, Environment Health And Safety, Behavioral Economics, Health Education, Intelligence Collection and Analysis, Applied Behavior Analysis, Social Determinants Of Health

    4.7
    Rating, 4.7 out of 5 stars
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    685 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Motivating Gen Z Learners: What Parents and Teachers Need to Know: Nanyang Technological University, Singapore
  • Mastering Sales Negotiations and Closure: LearnQuest
  • Branding: The Creative Journey: IE Business School
  • Estrategia de precios: IE Business School
  • Introduction to Sensory Science: University of California, Davis
  • Gestión de Marca: Tecnológico de Monterrey
  • Estrategia de marketing: IE Business School
  • Know Thyself - The Value and Limits of Self-Knowledge: The Unconscious: The University of Edinburgh
  • Aspiring CIO & CISO: Leadership Development Guide: Packt
  • Cybersecurity Fundamentals: IBM

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Social Media Marketing (9)
Brand Management (7)

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