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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
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    U

    Universidade Estadual de Campinas

    Alfabetização Midiática, Informacional e Diálogo Intercultural - UNESCO e UNICAMP

    Skills you'll gain: Media and Communications, Journalism, digital literacy, Content Creation, Cultural Diversity, Community Development, Advocacy, Research, Ethical Standards And Conduct, Information Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 3 Months

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    E

    Erasmus University Rotterdam

    A starter’s guide to Open Science

    Skills you'll gain: Data Sharing, Educational Materials, Education and Training, General Science and Research, Science and Research, Scientific Methods, Research, Research Design, Research Methodologies, Experimentation, Peer Review, Data Access, Ethical Standards And Conduct, Data Store, Interoperability, Metadata Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    U

    Universitat Autònoma de Barcelona

    El Valle de los Reyes

    Skills you'll gain: Ancient History, Art History, Environmental Resource Management, Culture, World History, Architecture and Construction, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    405 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    U

    University of Pennsylvania

    AI and Machine Learning Essentials with Python

    Skills you'll gain: Statistical Machine Learning, Data Preprocessing, Model Evaluation, PyTorch (Machine Learning Library), Statistical Methods, Probability, Probability & Statistics, Sampling (Statistics), Logistic Regression, Deep Learning, Probability Distribution, Supervised Learning, Statistics, Machine Learning Methods, Machine Learning, Agentic systems, Artificial Intelligence, Artificial Neural Networks, Algorithms, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
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    42 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Digital Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics

    4.9
    Rating, 4.9 out of 5 stars
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    14 reviews

    Beginner · Course · 1 - 4 Weeks

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    Preview
    T

    The State University of New York

    How to Get Skilled: Introduction to Individual Skills Management (Project-Centered Course)

    Skills you'll gain: Benchmarking, Professional Development, Performance Measurement, Performance Appraisal, Personal Development, Job Analysis, Gap Analysis, Dashboard, Microsoft Excel, Self-Awareness, Competitive Analysis, Goal Setting, Analysis

    4.1
    Rating, 4.1 out of 5 stars
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    226 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Create surveys with Qualtrics

    Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement

    4.2
    Rating, 4.2 out of 5 stars
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    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    AI Innovation & Entrepreneurship

    Skills you'll gain: Business Process Modeling, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Process Design, Business Process Automation, Google Gemini, Process Analysis, Business Transformation, AI Enablement, ChatGPT, Market Opportunities, Product Management, Business Strategy, Innovation, Product Development, AI Personalization, Product Requirements, Product Knowledge

    4.6
    Rating, 4.6 out of 5 stars
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    23 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Platform Thinking: designing a Platform

    Skills you'll gain: Design Thinking, Innovation, Platform As A Service (PaaS), Product Development, Strategic Thinking, New Business Development, Business Strategies, Business Modeling, Growth Strategies, Business Transformation, Target Market, Customer Analysis, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
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    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Advanced SWOT Analysis to Determine Competitiveness

    Skills you'll gain: Strategic Prioritization, Competitive Analysis, Strategic Planning, Strategic Thinking, Case Studies, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Market Analysis, Entrepreneurship, Leadership and Management

    4.3
    Rating, 4.3 out of 5 stars
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    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    FEM - Linear, Nonlinear Analysis & Post-Processing

    Skills you'll gain: Finite Element Methods, Engineering Analysis, Simulation and Simulation Software, Engineering Calculations, Mathematical Modeling, Structural Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    205 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Active Learning in STEM with PhET Interactive Simulations

    Skills you'll gain: Instructional Strategies, Teaching, Education Software and Technology, Mathematics Education, Pedagogy, Simulations, Digital pedagogy, Simulation and Simulation Software, Curriculum Planning, Web Content Accessibility Guidelines, User Feedback, Experimentation, Research, Peer Review, Design Strategies, Interactive Design, Display Devices, Physics, Biology, Chemistry

    4.9
    Rating, 4.9 out of 5 stars
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    146 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Alfabetização Midiática, Informacional e Diálogo Intercultural - UNESCO e UNICAMP: Universidade Estadual de Campinas
  • A starter’s guide to Open Science: Erasmus University Rotterdam
  • El Valle de los Reyes: Universitat Autònoma de Barcelona
  • AI and Machine Learning Essentials with Python: University of Pennsylvania
  • Digital Advertising: SkillUp
  • How to Get Skilled: Introduction to Individual Skills Management (Project-Centered Course): The State University of New York
  • Create surveys with Qualtrics: Coursera
  • AI Innovation & Entrepreneurship: Starweaver
  • Platform Thinking: designing a Platform: Politecnico di Milano
  • Using Advanced SWOT Analysis to Determine Competitiveness: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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