• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción a la Gestión de Operaciones

    Skills you'll gain: Operations Management, Process Analysis, Business Operations, Operational Efficiency, Production Process, Operational Performance Management, Business Process Improvement, Service Improvement, Process Optimization, Quality Management, Performance Measurement, Quality Control, Business, Productivity Software, Inventory Management System, Resource Utilization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    88 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Handicap visuel : comprendre et agir pour l'inclusion

    Skills you'll gain: Visual Impairment Education, Disabilities, Diversity Awareness, Cultural Diversity, Adaptive Equipment, Workplace inclusivity, Social Skills, Activities of Daily Living (ADLs), Research, Child Development, Education Software and Technology

    5
    Rating, 5 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U
    S

    Multiple educators

    Sustainable and Circular Product Development

    Skills you'll gain: Sustainable Design, Packaging and Labeling, Human Centered Design, Sustainable Engineering, Sustainable Business, Environmental Regulations, Sustainability Standards, Design Thinking, Product Development, Business Leadership, Waste Minimization, Product Design, Corporate Sustainability, Product Lifecycle Management, Regulatory Requirements, Design Strategies, Logistics, Environment and Resource Management, Design Research, Process Improvement

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Social Media Campaigns, Digital Advertising, Marketing Strategies, Brand Awareness, MarTech, Digital Media Strategy, Customer Engagement, Strategic Marketing, Social Media Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Desarrollo de tu marca personal

    Skills you'll gain: Branding, Marketing Planning, Strategic Marketing, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Entrepreneurship, Innovation, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Computing, Ethics, and Society

    Skills you'll gain: Data Ethics, Healthcare Ethics, Responsible AI, Ethical Standards And Conduct, Computer Security Awareness Training, Cybersecurity, Diversity Awareness, Generative AI, Artificial Intelligence, Information Technology, Medical Privacy, Information Privacy, Social Impact, Media and Communications, Automation, Robotics, Cultural Diversity, Personally Identifiable Information, Law, Regulation, and Compliance, Emerging Technologies

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Building Your Freelancing Career Capstone

    Skills you'll gain: Business Planning, Risk Management, Business Strategy, Peer Review, Financial Modeling, Entrepreneurship, Business Development, Branding, Service Design, Budgeting, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Royal Holloway, University of London

    Cybercrime

    Skills you'll gain: Human Factors (Security), Cyber Threat Intelligence, Cybersecurity, Cyber Attacks, Cyber Risk, Security Awareness, Social Sciences, Culture, Psychology, Survey Creation, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    L'art des structures 1 : Câbles et arcs

    Skills you'll gain: Structural Analysis, Construction, Structural Engineering, Architectural Engineering, Civil Engineering, Materials science, Engineering Analysis, Engineering Calculations, Safety Assurance, Mechanics, Physics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    New Map for Product Managers: Superpower Grand Strategies

    Skills you'll gain: Product Management, Climate Change Adaptation, Market Opportunities, Competitive Analysis, Market Analysis

    Beginner · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research and analysis for tech industries
market research methods and data analysis certificate
market research essentials for marketing management
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
1…202203204…348

In summary, here are 10 of our most popular market research courses

  • Implicaciones estratégicas de la marca: Tecnológico de Monterrey
  • Introducción a la Gestión de Operaciones: University of Pennsylvania
  • Strategic Communication Campaigns: University of Colorado Boulder
  • Handicap visuel : comprendre et agir pour l'inclusion: University of Geneva
  • Sustainable and Circular Product Development: University of Colorado Boulder
  • Digital Marketing Trends: Coursera
  • Desarrollo de tu marca personal: Tecnológico de Monterrey
  • Computing, Ethics, and Society: University of Colorado Boulder
  • Building Your Freelancing Career Capstone: California Institute of the Arts
  • Cybercrime: Royal Holloway, University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok