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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Skillshare

    After Effects VFX: Special Effects Videos for Social Media

    Skills you'll gain: Adobe After Effects, Video Production, Post-Production, Video Editing, Storyboarding, Ideation, Content Creation, Cinematography, Motion Graphics, Creativity, Color Matching

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Social Norms, Social Change I

    Skills you'll gain: Sociology, Social Sciences, Social Impact, Public Policies, Cultural Diversity, Surveys, Program Evaluation, Qualitative Research, Data Collection, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Social Media Content, Video Editing, Social Media, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement, Web Content

    4.1
    Rating, 4.1 out of 5 stars
    ·
    36 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    SEO Copywriting for Digital Marketing Success

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Social Computing

    Skills you'll gain: Collaborative Software, Telecommuting, Social Impact, Social Network Analysis, Remote Access Systems, Interaction Design, Driving engagement, Computing Platforms, Digital Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    818 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    No-Code AI Agents for Social Media - A Step-by-Step Guide

    Skills you'll gain: AI Workflows, Marketing Automation, Social Media Content, Generative AI

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Social Norms, Social Change II

    Skills you'll gain: Policy Analysis, Social Impact, Social Sciences, Sociology, Community Development, Cultural Diversity, Trend Analysis, Psychology, Media and Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    453 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Organizational Structure, Entrepreneurship, Market Opportunities, Communication Strategies, Business Strategy, Strategic Partnership, Community Development, Sustainable Business, Performance Measurement, Fundraising, Entrepreneurial Finance, Needs Assessment, Team Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    411 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Project Scoping, Entrepreneurship, Sustainable Development, Feasibility Studies, Customer Analysis, Target Audience, Stakeholder Management, Competitive Analysis, Business Operations, Cost Estimation, New Business Development, Business Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    405 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Computing

    Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Machine Learning, Applied Machine Learning, Research, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Driving engagement, Machine Learning Methods, Behavioral Economics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    English for Media Literacy

    Skills you'll gain: Advertising, English Language, Media and Communications, Vocabulary, Language Learning, Literacy, Electronic Media, Cultural Diversity, Social Impact, Grammar, Facebook

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Digital Transformation, Customer Insights, Machine Learning, Marketing Analytics, AI Enablement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data, Customer experience improvement, Artificial Intelligence, Analytics, Retail Banking, Data Science, Information Privacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    482 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • After Effects VFX: Special Effects Videos for Social Media: Skillshare
  • Social Norms, Social Change I: University of Pennsylvania
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • SEO Copywriting for Digital Marketing Success: Skillshare
  • Social Computing: University of California San Diego
  • No-Code AI Agents for Social Media - A Step-by-Step Guide: Packt
  • Social Norms, Social Change II: University of Pennsylvania
  • Social Entrepreneurship: Copenhagen Business School
  • Social Entrepreneurship: University of Pennsylvania
  • Social Computing: Johns Hopkins University

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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