Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising
Intermediate · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Generative AI, Responsible AI, AI Enablement, Data Ethics, AI Product Strategy, AI Security, Social Impact, Governance, Leadership and Management, Model Evaluation, Data Quality
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Responsible AI, Data Ethics, Human Computer Interaction, User Experience Design, Human Centered Design, Human Factors, AI Product Strategy, Personally Identifiable Information, Information Privacy, General Data Protection Regulation (GDPR), Artificial Intelligence, Design Thinking, Machine Learning
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Analysis, Performance Measurement, Customer Analysis, Adaptability, Decision Making, Strategic Prioritization, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Metrics, Data Strategy, Business Analytics, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management
Intermediate · Specialization · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Negotiation, Contract Negotiation, Procurement, Strategic Sourcing, Goal Setting, Communication, Business Research, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Advertising, Generative AI, Content Creation, Social Media Content
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analytics, Business Analysis, Business Strategy, Accounting, Organizational Structure, Organizational Strategy, Strategic Communication, Business Communication, Marketing, Financial Accounting, Marketing Strategies, Innovation, Product Lifecycle Management
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Proposal Writing, Fundraising, Prospecting and Qualification, Business Writing, Stakeholder Management, Negotiation, Compliance Reporting, Relationship Building, Communication Strategies
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, Design Research, User Centered Design, Design Thinking, Presentations, Persona (User Experience), Web Design, Research Design, Usability
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Social Media Marketing, Social Media, Digital Advertising, Advertising, Social Media Strategy, Social Media Management, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Waste Minimization, Corporate Sustainability, Climate Change Adaptation, Insurance, Product Lifecycle Management, Climate Change Mitigation, Environmental Regulations, Environmental Management Systems, Business Risk Management, Sustainability Reporting, Stakeholder Engagement
Mixed · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Growth Strategies, Entrepreneurship, Diversity and Inclusion, Team Building, Culture Transformation, Governance, Business Risk Management, Key Performance Indicators (KPIs), Corporate Strategy, Employee Onboarding, Go To Market Strategy, Risk Management, Sales Management, Compliance Management, Product Management, Case Studies, Sales Strategy, New Business Development, Product Development, Leadership
Intermediate · Specialization · 3 - 6 Months