• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    269 reviews

    Mixed · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Browser-based Models with TensorFlow.js

    Skills you'll gain: Image Analysis, Tensorflow, Transfer Learning, Convolutional Neural Networks, Computer Vision, JSON, Model Deployment, Applied Machine Learning, Javascript, Artificial Neural Networks, Data Processing, Real Time Data, Web Applications, Machine Learning, Data Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique

    Seismology to Earthquake Engineering

    Skills you'll gain: Vibrations, Structural Engineering, Structural Analysis, Engineering Analysis, Civil Engineering, Engineering, Engineering Calculations, Hazard Analysis, Mechanics, Physical Science, Simulation and Simulation Software, Mathematical Modeling, Experimentation, Laboratory Testing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Davis

    AI Agents: From Prompts to Multi-Agent Systems

    Skills you'll gain: Prompt Engineering, AI Workflows, Agentic systems, Generative AI, AI Orchestration, Artificial Intelligence, Responsible AI, Innovation, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    111 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    The Finance of Climate Change

    Skills you'll gain: Project Finance, Financial Market, Securities (Finance), Environmental Social And Corporate Governance (ESG), Corporate Finance, Climate Change Mitigation, Financial Regulation, Climate Change Adaptation, Investment Management, Financial Analysis, Sustainable Business, Risk Management, Cash Flows, Sustainability Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Value Propositions, Target Market, Customer Analysis, Business Process Modeling, Business Planning, Strategic Partnership, Competitive Analysis, Business Strategies, Market Opportunities, Business Analysis, Market Analysis, Business Development, New Business Development, Financial Analysis, Resource Management, Customer Relationship Management, Cost Accounting, Product Knowledge, Revenue Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    245 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Grow to Greatness: Smart Growth for Private Businesses, Part I

    Skills you'll gain: Growth Strategies, Business Planning, Business Strategy, Business Development, Strategic Thinking, Business Priorities, Entrepreneurship, Business Process, Planning, Value Propositions, Market Opportunities, Innovation, Business Intelligence, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    660 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    User Experience & Interaction Design for AR/VR/MR/XR

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Storyboarding, Augmented Reality, Virtual Reality, Usability Testing, Design Thinking, Prototyping, User Experience Design, Interaction Design, Conceptual Design, Virtual Environment, Human Centered Design, User Research, Wireframing, Data Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    176 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Academy of Sports Medicine

    National Academy of Sports Medicine Nutrition Essentials

    Skills you'll gain: Nutrition Counseling, Nutrition and Diet, Nutritional Assessment, Nutrition Care Plans, Nutrition Education, Sports Medicine, Exercise Science, Coaching, Public Health and Disease Prevention

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    SEL for Students: A Path to Social Emotional Well-Being

    Skills you'll gain: Program Evaluation, School Psychology, Education and Training, Child Development, Curriculum Planning, Goal Setting, Self-Awareness, Emotional Intelligence, Social Skills, Research, Empathy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    322 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Santa Cruz

    AI, Empathy & Ethics

    Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, Artificial Neural Networks, Ethical Standards And Conduct, Network Model, Machine Learning, Empathy & Emotional Intelligence, Supervised Learning, Reinforcement Learning, Policy Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    440 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research and analysis for tech industries
market research methods and data analysis certificate
market research essentials for marketing management
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
1…184185186…348

In summary, here are 10 of our most popular market research courses

  • Search and Display Advertising: University of Colorado Boulder
  • Small Business Marketing Using Facebook: Coursera
  • Browser-based Models with TensorFlow.js: DeepLearning.AI
  • Seismology to Earthquake Engineering: École Polytechnique
  • AI Agents: From Prompts to Multi-Agent Systems: University of California, Davis
  • The Finance of Climate Change: EDHEC Business School
  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú
  • Grow to Greatness: Smart Growth for Private Businesses, Part I: University of Virginia
  • User Experience & Interaction Design for AR/VR/MR/XR: University of Michigan
  • National Academy of Sports Medicine Nutrition Essentials: National Academy of Sports Medicine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok