Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
Georgia Institute of Technology
Skills you'll gain: Verbal Communication Skills, Cultural Sensitivity, Public Speaking, English Language, Vocabulary, Language Learning, Business Communication, Communication, Interpersonal Communications, Professionalism, Active Listening
Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, Marketing Planning, People Management, Accounting, Balance Sheet, Target Market, Financial Accounting, Marketing, Financial Acumen, Accrual Accounting, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
Beginner · Specialization · 3 - 6 Months

Michigan State University
Skills you'll gain: Video Editing, Creative Thinking, Multimedia, Cognitive flexibility, Photo Editing, Music, Storytelling, Brainstorming, Open Mindset, Critical Thinking, Liberal Arts, Aesthetics, Systems Thinking, Design Elements And Principles, Communication
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: European History, World History, International Relations, Social Sciences, Political Sciences, Economics, Socioeconomics, Cultural Diversity, Governance
Beginner · Course · 1 - 3 Months

Skills you'll gain: Musical Composition, Music, Music Theory, Peer Review, Music Performance, Post-Production, Storytelling, Media Production, Editing, Performing Arts, Organizational Skills, Writing, Technology Solutions
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphical Tools, Graphic Design, Graphic and Visual Design, Design, Data Sharing, Design Software, Content Creation, User Accounts, Social Media, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media Marketing, Social Media Strategy, Storytelling, Drive Engagement, Content Strategy, Social Media Campaigns, Brand Awareness, Customer Engagement
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Contract Negotiation, Negotiation, Mediation, Arbitration, Communication, Business Communication, Conflict Management, Cultural Sensitivity, Business Ethics, Decision Making, Planning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Generative AI Agents, Online Advertising, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export
Beginner · Course · 1 - 4 Weeks