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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Transformational Leadership for Inclusive Innovation

    Skills you'll gain: Organizational Change, Influencing, Leadership, Diversity and Inclusion, Change Management, Team Management, Advocacy, Innovation, Cultural Diversity, Stakeholder Management, Empathy & Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    109 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for your Professional Data Engineer Journey

    Skills you'll gain: Data Pipelines, Data Storage, Data Processing, Google Cloud Platform, Cloud Storage, Data Analysis, Cloud Engineering, Data Infrastructure, Data Architecture, Data Management, Data Preprocessing, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China Capstone

    Skills you'll gain: Peer Review, Business Planning, Strategic Marketing, Business Consulting, Business Strategies, Marketing Strategies, Entrepreneurship, Product Promotion, Competitive Analysis, Presentations, Product Development, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

    4.6
    Rating, 4.6 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Recommender Systems: Non-Personalized and Content-Based

    Skills you'll gain: Taxonomy, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Persona Development, Information Architecture, Text Mining, Descriptive Statistics, Algorithms, Computer Programming, Java Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    658 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Cómo hacer publicidad en instagram

    Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    43 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English: Final Project

    Skills you'll gain: English Language, Marketing Materials, Business Planning, Management Reporting, Business Writing, Marketing Planning, Business Correspondence, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create corporate Newsletters with Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    922 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Storage in Microsoft Azure for Associate Developers

    Skills you'll gain: Cloud Storage, Data Storage, Microsoft Azure, Data Storage Technologies, Cloud Applications, Data Architecture, Cloud Security, Data Management, Data Security, Application Development, Role-Based Access Control (RBAC), Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Intro to Analytic Thinking, Data Science, and Data Mining

    Skills you'll gain: Analytical Skills, Data Ethics, Data Mining, Data Strategy, Data Science, Business Analytics, Data Analysis, Big Data, Analytics, Business Intelligence, Descriptive Analytics, Data Literacy, Predictive Analytics, Data Processing, Small Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    156 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Assessment for Learning

    Skills you'll gain: Data Mining, Education Software and Technology, Program Evaluation, Big Data, Analytics, Analysis, Data Ethics, Data Access, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    312 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Transformational Leadership for Inclusive Innovation: University of Toronto
  • Preparing for your Professional Data Engineer Journey: Google Cloud
  • Doing Business in China Capstone: The Chinese University of Hong Kong
  • Improving Customer Retention: Coursera
  • Introduction to Recommender Systems: Non-Personalized and Content-Based: University of Minnesota
  • Cómo hacer publicidad en instagram: Coursera
  • Business English: Final Project: Arizona State University
  • Create corporate Newsletters with Canva: Coursera
  • Global Trends for Business and Society: University of Pennsylvania
  • Data Storage in Microsoft Azure for Associate Developers: Microsoft

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