Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Sales Development, Marketing Materials, Content Creation, Digital Content, Advertising, Email Marketing, Prompt Engineering, Entrepreneurship, Persona Development
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Loans, Higher Education, Student Services, Financial Policy, Education and Training, Public Policies, Policy Analysis, Return On Investment, Economics, Advocacy
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Graphic and Visual Design, Graphic Design, Social Media Content, Social Media, Social Media Marketing, Content Creation, Facebook, Animations, Storytelling, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Mathematics Education, Education Software and Technology, Pedagogy, Digital pedagogy, Simulation and Simulation Software, Web Content Accessibility Guidelines, Interactive Design, File Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Virtual Environment, Design Software, Teaching, Collaboration, Teamwork, Content Creation, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Verification And Validation, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Key Performance Indicators (KPIs), Social Network Analysis, Facebook, Pinterest, LinkedIn, Instagram, TikTok, Dashboard, Analytics, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Universidades Anáhuac
Skills you'll gain: Education and Training, Academic Advising, Personal Development, Self-Discipline, Pedagogy, Conscientiousness, Mentorship, Student Support and Services, Community Development, Student Engagement, Collaboration, Initiative and Leadership, Self-Awareness, Emotional Intelligence, Empathy, Goal Setting, Relationship Building, Constructive Feedback, Active Listening, Decision Making
Beginner · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Brand Management, Growth Strategies, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours