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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Data Modeling & Warehousing Fundamentals in Data Engineering

    Skills you'll gain: Data Warehousing, Star Schema, Data Modeling, Database Design, Extract, Transform, Load, Database Development, Data Integration, Database Architecture and Administration, Database Software, Relational Databases, Business Intelligence, Performance Tuning, SQL, Data Pipelines, Data Quality

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
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    Edureka

    Data Analysis and Dashboard Design with Tableau

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Market Research Data: Dashboards and Storytelling

    Beginner · Course · 1 - 3 Months

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    Status: Free Trial
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    Arizona State University

    Professional Skills: Strategic Planning

    Skills you'll gain: Strategic Thinking, Critical Thinking and Problem Solving, Strategic Decision-Making, Planning, Business Planning, Case Studies, Contingency Planning, Data-Driven Decision-Making, Forecasting, Business Strategies, Competitive Analysis, Analysis, Crisis Management, Trend Analysis, Critical Thinking, Dealing With Ambiguity, Analytical Skills, Risk Analysis, Decision Making, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    U

    University of Maryland, College Park

    The Cycle: Management of Successful Arts and Cultural Organizations

    Skills you'll gain: Fundraising, Business Management, Organizational Strategy, Event Management, Governance, Stakeholder Engagement, Business Planning, Marketing, Strategic Marketing, Planning, Business Marketing, Performing Arts, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    738 reviews

    Beginner · Course · 1 - 3 Months

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    New
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    Coursera

    Statistical Tests for Market Research

    Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Analysis, Business Analytics, Probability & Statistics, Statistical Inference, Data Analysis, Descriptive Statistics, Microsoft Excel, Data Analysis Software, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Packt

    Data Cleaning with Power BI

    Skills you'll gain: Data Quality, Power BI, Data Analysis Expressions (DAX), Data Cleansing, Data Modeling, Data Management, Database Management, Data Transformation, Data Preprocessing, Data Validation, Microsoft Excel, Data Integration, Data Processing, Data Analysis, Data Visualization Software, Query Languages, Data Visualization

    Beginner · Course · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
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    725 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Plant Bioinformatic Methods

    Skills you'll gain: Bioinformatics, Network Analysis, Molecular Biology, Biostatistics, Biotechnology, Analysis, Informatics, Data Visualization Software, Data Analysis, Data Synthesis, Life Sciences, Statistical Methods, Data Mining, Cell Biology, Exploratory Data Analysis, Technical Communication, Data Processing, Structural Analysis, Databases, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    V

    Vanderbilt University

    ChatGPT Advanced Data Analysis

    Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, AI Enablement, Problem Solving, Data Analysis, Information Management, Creativity, Data Processing, Automation

    4.8
    Rating, 4.8 out of 5 stars
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    969 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Design Impactful Dashboards: Visualize and Evaluate Data

    Skills you'll gain: Dashboard, Data Synthesis, Usability Testing, Data Integration, Usability, Data Presentation, Market Research, Data Literacy, Interactive Data Visualization, Looker (Software), User Experience Design, Data Visualization, Product Improvement, Tableau Software, Peer Review, User Centered Design, Data Storytelling, Grafana, Driving engagement, Graphic and Visual Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning

    4.8
    Rating, 4.8 out of 5 stars
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    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Modeling & Warehousing Fundamentals in Data Engineering: Coursera
  • Data Analysis and Dashboard Design with Tableau: Edureka
  • Market Research Data: Dashboards and Storytelling : Coursera
  • Professional Skills: Strategic Planning: Arizona State University
  • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park
  • Statistical Tests for Market Research: Coursera
  • Data Cleaning with Power BI: Packt
  • Create a Google Ads Search Campaign: Coursera
  • Plant Bioinformatic Methods: University of Toronto
  • ChatGPT Advanced Data Analysis: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Marketing Analytics (11)
Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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