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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    SkillsBooster Academy

    AI-Powered Data Analysis with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Data Visualization, Data Analysis, Exploratory Data Analysis, Data Storytelling, Data Visualization Software, Dashboard, Data Cleansing, Data-Driven Decision-Making, Business Intelligence, Microsoft Excel, AI Workflows, Microsoft PowerPoint, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Excel Formulas, Data Architecture, Excel Macros, Generative AI, Microsoft Windows

    Beginner · Course · 1 - 3 Months

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    Coursera

    Test Subject Lines Quickly

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    508 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Data Ethics, Tableau Software, Data Analysis, Data Cleansing, Data Manipulation, Data Transformation, Data Preprocessing, Pandas (Python Package), Technical Communication, Data Quality, Data Validation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    905 reviews

    Advanced · Course · 1 - 3 Months

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    University of California San Diego

    Bioinformatics

    Skills you'll gain: Bioinformatics, Molecular Biology, Dimensionality Reduction, Unsupervised Learning, Data Analysis, Markov Model, Network Analysis, Biochemistry, Biotechnology, Life Sciences, Infectious Diseases, Microbiology, Statistical Analysis, Biology, Algorithms, Data Preprocessing, Machine Learning, Data Analysis Software, Data Mapping, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
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    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    IBM

    Introduction to Data Engineering

    Skills you'll gain: Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Data Storage Technologies, Data Storage, Relational Databases, Data Integration, Apache Hadoop, Data Warehousing, Databases, Data Lakes, SQL, Data Governance, Apache Spark, Data Security, NoSQL, Data Transformation, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    3.6K reviews

    Beginner · Course · 1 - 4 Weeks

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    Kennesaw State University

    How to Revitalize Mature Products - Jagdish Sheth

    Skills you'll gain: Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Consumer Behaviour, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    AI-Enhanced Data Analysis: From Raw Data to Deep Insights

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Exploratory Data Analysis, Data Cleansing, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing

    4.3
    Rating, 4.3 out of 5 stars
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    508 reviews

    Intermediate · Specialization · 3 - 6 Months

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    PracticalGrowth

    Lean Management & Process Flow for Knowledge Work

    Skills you'll gain: Workflow Management, Kanban Principles, Process Mapping, Lean Methodologies, Business Process, Standard Operating Procedure, Process Analysis, Continuous Improvement Process, Process Improvement, Operational Efficiency, Service Level, Performance Metric, Waste Minimization

    Intermediate · Course · 1 - 4 Weeks

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    The Expert Academy

    Sales Skills: Coach Buyers Through Complex Decisions

    Skills you'll gain: Active Listening, B2B Sales, Emotional Intelligence, Empathy & Emotional Intelligence, Consultative Selling, Closing (Sales), Rapport Building, Solution Selling, Sales, Empathy, Sales Process, Stakeholder Management, Influencing, Mental Health, Employee Coaching, Customer Relationship Building, Coaching, Self-Awareness, Decision Making, Cultural Sensitivity

    Intermediate · Course · 1 - 4 Weeks

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    Arizona State University

    Professional Skills: Strategic Planning

    Skills you'll gain: Strategic Thinking, Critical Thinking and Problem Solving, Strategic Decision-Making, Planning, Business Planning, Case Studies, Contingency Planning, Data-Driven Decision-Making, Forecasting, Business Strategies, Competitive Analysis, Analysis, Crisis Management, Trend Analysis, Critical Thinking, Dealing With Ambiguity, Analytical Skills, Risk Analysis, Decision Making, Data Analysis

    Beginner · Course · 1 - 3 Months

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    Coursera

    TAM to Go/No-Go: Market Research and Growth Strategy

    Skills you'll gain: Return On Investment, Revenue Forecasting, Competitive Analysis, Market Analysis, Demand Planning, Time Series Analysis and Forecasting, Variance Analysis, Trend Analysis, Market Research, Market Trend, Growth Strategies, Predictive Analytics, Forecasting, Go To Market Strategy, Research Methodologies, Market Opportunities, Business Strategy, Competitive Intelligence, Data-Driven Decision-Making, Strategic Decision-Making

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI-Powered Data Analysis with Microsoft Copilot: SkillsBooster Academy
  • Test Subject Lines Quickly: Coursera
  • Technology & Software Sales Fundamentals: Coursera
  • Go Beyond the Numbers: Translate Data into Insights: Google
  • Bioinformatics: University of California San Diego
  • Introduction to Data Engineering: IBM
  • How to Revitalize Mature Products - Jagdish Sheth: Kennesaw State University
  • AI-Enhanced Data Analysis: From Raw Data to Deep Insights: Microsoft
  • Lean Management & Process Flow for Knowledge Work: PracticalGrowth
  • Sales Skills: Coach Buyers Through Complex Decisions: The Expert Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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