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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    The Power of Statistics

    Skills you'll gain: A/B Testing, Sampling (Statistics), Data Analysis, Statistics, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Advanced Analytics, Probability Distribution, Data Science, Statistical Inference, Probability, Jupyter, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    887 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Co-Create Success Plans

    Skills you'll gain: Root Cause Analysis, Solution Selling, Problem Solving, Consultative Approaches, Collaboration, Project Risk Management, Discussion Facilitation, Risk Management, Stakeholder Engagement, Design Thinking, Client Support, Goal Setting, Key Performance Indicators (KPIs), Project Documentation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, PyTorch (Machine Learning Library), Generative AI Agents, Generative Adversarial Networks (GANs), Embeddings, Hugging Face, Transfer Learning, Data Pipelines, Recurrent Neural Networks (RNNs), Data Ethics, Data Preprocessing, Artificial Intelligence, Text Mining, Performance Tuning, Applied Machine Learning, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    967 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Management Consulting

    Skills you'll gain: Presentations, Consulting, Microsoft PowerPoint, Management Consulting, Executive Presence, Business Consulting, Benchmarking, Microsoft Excel, Storytelling, Sales Presentations, Data Storytelling, Proposal Development, Oral Expression, Business Research, Consultative Approaches, Data Visualization Software, Analysis, Market Research, Competitive Analysis, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Scripting in Python

    Skills you'll gain: Data Visualization Software, File I/O, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Manipulation, Development Environment, Data Structures, Scripting, Data Storage, Data Import/Export, Data Processing, Data Analysis, Program Development, Data Integration, Scripting Languages, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    How to Revitalize Mature Products - Jagdish Sheth

    Skills you'll gain: Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Consumer Behaviour, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Design Thinking - Parte 1: Descubre tu solución de negocio con IA Generativa

    Skills you'll gain: Design Thinking, Competitive Analysis, Human Centered Design, User Research, Needs Assessment, Generative AI, Social Impact, AI Enablement, Market Analysis, Strategic Decision-Making, Innovation, Business Analysis, Persona Development

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
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    E

    EDUCBA

    Apply ETL Testing Techniques for Retail Data Pipelines

    Skills you'll gain: Data Validation, Extract, Transform, Load, Data Migration, Data Warehousing, Test Case, Consolidation, Data Integrity, Regression Testing, Data Integration, Data Transformation, Data Pipelines, Data Mapping, SQL, Analytics, Business Requirements

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Drive KPI Reviews

    Skills you'll gain: Dashboard, Key Performance Indicators (KPIs), Performance Measurement, Business Intelligence, Tableau Software, Performance Analysis, Performance Review, Gap Analysis, Business Metrics, Data-Driven Decision-Making, Data Presentation, Performance Improvement, Business Analytics, Performance Management, Business Analysis, Data Analysis, Accountability, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Sales Skills: Coach Buyers Through Complex Decisions

    Skills you'll gain: Active Listening, B2B Sales, Emotional Intelligence, Empathy & Emotional Intelligence, Consultative Selling, Closing (Sales), Rapport Building, Solution Selling, Sales, Empathy, Sales Process, Stakeholder Management, Influencing, Mental Health, Employee Coaching, Customer Relationship Building, Coaching, Self-Awareness, Decision Making, Cultural Sensitivity

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Excel 365 Intermediate – Data Analysis & Advanced Functions

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Excel Formulas, Data Validation, Spreadsheet Software, Data Manipulation, Data Analysis, Statistical Analysis, Data Visualization Software, Descriptive Statistics, Data Cleansing, Business Mathematics

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Stakeholder Updates

    Skills you'll gain: Stakeholder Communications, Slack (Software), Stakeholder Engagement, Project Management Software, Email Automation, Stakeholder Analysis, AI Personalization, Project Coordination, Drive Engagement, Communication Strategies, Strategic Communication, Workflow Management, Customer Engagement, Automation

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • The Power of Statistics: Google
  • Co-Create Success Plans: Coursera
  • Generative AI Engineering with LLMs: IBM
  • Management Consulting: Emory University
  • Introduction to Scripting in Python: Rice University
  • How to Revitalize Mature Products - Jagdish Sheth: Kennesaw State University
  • Design Thinking - Parte 1: Descubre tu solución de negocio con IA Generativa: Pontificia Universidad Católica del Perú
  • Apply ETL Testing Techniques for Retail Data Pipelines: EDUCBA
  • Drive KPI Reviews: Coursera
  • Sales Skills: Coach Buyers Through Complex Decisions: The Expert Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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