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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    U

    University of California San Diego

    Code Free Data Science

    Skills you'll gain: Predictive Modeling, Data Manipulation, Predictive Analytics, Big Data, Data Processing, Data Mining, Data Analysis, Data Science, Data-Driven Decision-Making, Unsupervised Learning, Statistical Analysis, Analytics, No-Code Development, Software Installation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    215 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción al diseño de Mercadeo con Canva

    Skills you'll gain: Canva (Software), Advertising, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Getting Started with Facebook Pixel

    Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    E

    EDUCBA

    Master Excel Skills: Analyze, Automate & Visualize Data

    Skills you'll gain: Excel Macros, Data Validation, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Scatter Plots, Histogram, Data Integrity, Excel Formulas, Spreadsheet Software, Forecasting, Data Analysis, Debugging, Visual Basic (Programming Language), Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Retrieval and Search Engines

    Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Scraping, Model Evaluation, Web Analytics and SEO, Machine Learning, Information Architecture, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
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    962 reviews

    Mixed · Course · 1 - 3 Months

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    M

    Microsoft

    Data Storage and Management for Big Data

    Skills you'll gain: Data Pipelines, Databases, Extract, Transform, Load, Data Lakes, NoSQL, SQL Server Integration Services (SSIS), Data Processing, Data Architecture, Azure Synapse Analytics, Data Warehousing, Data Management, Microsoft Azure, Data Transformation, Database Management Systems, Data Infrastructure, Data Integration, Data Governance, Data Storage Technologies, Data Storage, Real Time Data

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Analysis, Predictive Analytics, Regression Analysis, Data Mining, Data Strategy, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Supervised Learning, Cloud Computing

    4.3
    Rating, 4.3 out of 5 stars
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    259 reviews

    Beginner · Specialization · 3 - 6 Months

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    É

    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Innovation

    4.5
    Rating, 4.5 out of 5 stars
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    1.3K reviews

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
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    Free Trial
    E

    Edureka

    Automating Decision Workflows with AI

    Skills you'll gain: Responsible AI, AI Workflows, AI Enablement, Agentic systems, Automation, Business Process Automation, Real Time Data, MLOps (Machine Learning Operations), AI Personalization, IT Automation, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, No-Code Development, Cloud-Based Integration, Business Transformation, Cloud API, Python Programming, Data Analysis, Restful API, API Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
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    98 reviews

    Beginner · Course · 1 - 3 Months

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    C

    Coursera

    AI-First Test Automation with Functionize Essentials

    Skills you'll gain: Test Automation, Continuous Integration, CI/CD, AI Orchestration, Software Quality Assurance, Maintainability, Quality Assurance, Automation, Verification And Validation, User Interface (UI), Natural Language Processing, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Health Informatics Capstone & Innovation Project

    Skills you'll gain: Responsible AI, Health Technology, Health Informatics, Clinical Informatics, Electronic Medical Record, Technology Roadmaps, Patient Flow, Public Health, Innovation, Healthcare Project Management, Systems Integration, Artificial Intelligence, Data Analysis, Data Ethics, Interoperability, Emerging Technologies, Solution Design, Model Evaluation, Application Programming Interface (API), Project Management

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Code Free Data Science: University of California San Diego
  • Introducción al diseño de Mercadeo con Canva: Coursera
  • Getting Started with Facebook Pixel: Coursera
  • Master Excel Skills: Analyze, Automate & Visualize Data: EDUCBA
  • Text Retrieval and Search Engines: University of Illinois Urbana-Champaign
  • Data Storage and Management for Big Data: Microsoft
  • Data Science Fundamentals: University of California, Irvine
  • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
  • Automating Decision Workflows with AI: Edureka
  • Search and Display Advertising: University of Colorado Boulder

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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