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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Run Inference & Hypothesis Tests

    Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Business Analytics, Sample Size Determination, Statistical Analysis, Data Analysis, Statistical Methods, A/B Testing, Statistical Software, Estimation, Data-Driven Decision-Making, Business Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Analyze Markets: Go/No-Go Decisions

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Create Chatbots & NLP Apps

    Skills you'll gain: Retrieval-Augmented Generation, LLM Application, Natural Language Processing, Text Mining, Data-Driven Decision-Making, Usability Testing, Embeddings, Usability, Unstructured Data, Model Evaluation, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    The Power of Statistics

    Skills you'll gain: A/B Testing, Sampling (Statistics), Data Analysis, Statistics, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Advanced Analytics, Probability Distribution, Data Science, Statistical Inference, Probability, Jupyter, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    887 reviews

    Advanced · Course · 1 - 3 Months

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    EDUCBA

    Analyze and Visualize Data Using Tableau

    Skills you'll gain: Data Visualization, Tableau Software, Dashboard, Data Storytelling, Data Analysis, Data Visualization Software, Trend Analysis, Data Cleansing, Data Preprocessing, R (Software), R Programming, Time Series Analysis and Forecasting, Spatial Analysis, Forecasting, Data Manipulation

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Packt

    The Power Platform Playbook for Digital Transformation

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Digital Transformation, Business Transformation, Solution Design, Data Governance, Scalability, No-Code Development, Business Process Automation, Enterprise Architecture, Governance, AI Enablement, Power BI, Business Intelligence, Data-Driven Decision-Making, Data Security, Stakeholder Engagement, Azure DevOps, Innovation, Data Analysis

    Beginner · Course · 3 - 6 Months

  • Status: New
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    SkillsBooster Academy

    Building Basic AI Agents

    Skills you'll gain: Prompt Engineering, LLM Application, Generative AI Agents, Make.com, ChatGPT, AI Orchestration, AI Workflows, Generative AI, Agentic systems, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Process Automation, Large Language Modeling, Artificial Intelligence, Workflow Management, Automation, Creativity, Machine Learning, Content Management, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Explain Black-Box Models

    Skills you'll gain: Stakeholder Communications, Stakeholder Analysis, Data Presentation, Data Analysis, Exploratory Data Analysis, Business Communication, Model Evaluation, Responsible AI, Statistical Methods

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Universitat Politècnica de València

    Excel para los negocios nivel intermedio

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Data Presentation, Dashboard, Spreadsheet Software, Excel Formulas, Business Intelligence, Data Import/Export, Data Visualization, Data Analysis, Productivity Software, Data Entry, Data Validation, Business Reporting, Data Cleansing, Data Analysis Software, Data Manipulation, Data Management, Statistical Analysis, Data Synthesis

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois at Urbana-Champaign

    Mergers & Acquisitions Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Free Trial
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    U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
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    4.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Kennesaw State University

    How to Revitalize Mature Products - Jagdish Sheth

    Skills you'll gain: Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Consumer Behaviour, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Run Inference & Hypothesis Tests: Coursera
  • Analyze Markets: Go/No-Go Decisions: Coursera
  • Create Chatbots & NLP Apps: Coursera
  • The Power of Statistics: Google
  • Analyze and Visualize Data Using Tableau: EDUCBA
  • The Power Platform Playbook for Digital Transformation: Packt
  • Building Basic AI Agents: SkillsBooster Academy
  • Explain Black-Box Models: Coursera
  • Excel para los negocios nivel intermedio: Universitat Politècnica de València
  • Mergers & Acquisitions Graduate Certificate: University of Illinois at Urbana-Champaign

Skills you can learn in Marketing

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