Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of California, Irvine
Skills you'll gain: Negotiation, Emotional Intelligence, Relationship Building, Conflict Management, Communication, Leadership, Empowerment, Assertiveness, Planning, Adaptability
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Sales Management, Entrepreneurship, Sales Process, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Management, Product Development, Commercialization, New Business Development, Process Validation, Business Strategies, Finance
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Structure, Governance, Organizational Strategy, Organizational Effectiveness, Organizational Change, Business Management, Innovation, Systems Thinking, Corporate Strategy, Strategic Thinking, Human Resource Strategy, Growth Strategies, Decision Making
Build toward a degree
Beginner · Course · 1 - 3 Months

Rice University
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Programs, Diversity Training, Human Resource Strategy, Strategic Planning, Diversity Awareness, Employee Retention, Demography, Workplace inclusivity, Benchmarking, Social Justice, Cultural Diversity, Human Resources, Recruitment Strategies, Organizational Development, Peer Review, Workforce Development, Organizational Effectiveness, Leadership and Management
Intermediate · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: ChatGPT, Customer Service, Self Service Technologies, AI Enablement, Customer Support, AI Personalization, Prompt Engineering, Customer experience improvement, Employee Training, Technology Strategies, Standard Operating Procedure
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis
Intermediate · Specialization · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Requirements Analysis, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Vector Databases, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Feature Engineering, Dataflow, Data Integration, Data Management
Intermediate · Professional Certificate · 3 - 6 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Project Closure, Machine Learning Algorithms, Business Strategy, Risk Management, Social Determinants Of Health, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months

University of Washington
Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Marketing Materials, English Language
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Social Media Management, Facebook, Content Creation, Advertising, Animations, Graphic Design, Graphic and Visual Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Entrepreneurship, Philanthropy, Corporate Sustainability, Business Ethics, Stakeholder Management, Sustainable Business, Social Impact, Environmental Social And Corporate Governance (ESG), Stakeholder Analysis, Environmental Issue, Business Modeling, Business Strategy, Business
Mixed · Course · 1 - 4 Weeks