Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting
Mixed · Course · 1 - 3 Months

Workday
Skills you'll gain: Workday (Software), No-Code Development, Branding
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Graphic Design, Graphic and Visual Design, Art History, Design, Logo Design, Design Strategies, Visual Design, Typography, Branding, Design Elements And Principles, Advertising, Aesthetics, Brand Marketing, Creativity, Culture
Beginner · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Pandas (Python Package), Matplotlib, Seaborn, Data Visualization, Data Visualization Software, Time Series Analysis and Forecasting, Statistical Visualization, Box Plots, Statistical Analysis, Exploratory Data Analysis, Data Analysis, Data Manipulation, Scatter Plots, Histogram, Data Structures, Python Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Generative AI Agents, Online Advertising, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Patient Communication, Medical Office Procedures, Business Correspondence, Internal Communications, Business Writing, Strategic Communication, Writing, Patient Safety, Business Communication, Accountability, Communication, Professionalism, Organizational Skills, Action Oriented, Prioritization
Beginner · Course · 1 - 4 Weeks

University of California, Santa Cruz
Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Methods, Probability & Statistics, Statistics, Statistical Modeling, Probability, Probability Distribution, Data Analysis, R Programming, Regression Analysis, R (Software), Microsoft Excel, Analytical Skills, Statistical Visualization, Predictive Modeling, Data Visualization, Data Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: SQL, Relational Databases, Microsoft SQL Servers, MySQL, Query Languages, Database Systems, Databases, Database Management, Stored Procedure, IBM DB2, Data Manipulation, Data Analysis, Transaction Processing
Beginner · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Cloud Management, Compliance Management, Infrastructure as Code (IaC), Terraform, Multi-Tenant Cloud Environments, Cloud Security, Cost Control, Automation, Amazon Web Services, Governance, Compliance Auditing, Cost Management, Scripting, Data-Driven Decision-Making, Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, PHP (Scripting Language), jQuery, Hypertext Markup Language (HTML), MySQL, WordPress, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Restful API, Javascript, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Development Environment
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, New Product Development, Price Negotiation, Consumer Behaviour, Branding, Innovation
Beginner · Course · 1 - 4 Weeks