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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Google Cloud

    Introduction to Google Security Operations (SIEM)

    Beginner · Course · 1 - 3 Months

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    The Expert Academy

    Sales Skills: Coach Buyers Through Complex Decisions

    Skills you'll gain: Active Listening, B2B Sales, Emotional Intelligence, Empathy & Emotional Intelligence, Consultative Selling, Closing (Sales), Rapport Building, Solution Selling, Sales, Empathy, Sales Process, Stakeholder Management, Influencing, Mental Health, Employee Coaching, Customer Relationship Building, Coaching, Self-Awareness, Decision Making, Cultural Sensitivity

    Intermediate · Course · 1 - 4 Weeks

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    SAS

    SAS Programmer

    Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Exploratory Data Analysis, Data Validation, Statistical Analysis, Statistical Programming, Data Processing, Data Preprocessing, Data Integration, Data Cleansing, SQL, Descriptive Statistics, Computer Programming, Data Presentation, Debugging

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    3.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.2
    Rating, 4.2 out of 5 stars
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    338 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Python for Real-World Data Analysis

    Skills you'll gain: Seaborn, Data Storytelling, Data Integration, A/B Testing, Data Import/Export, Statistical Hypothesis Testing, Statistical Methods, Text Mining, Data-Driven Decision-Making, Git (Version Control System), Data Presentation, Matplotlib, Data Visualization, Pandas (Python Package), Version Control, GitHub, Statistical Analysis, Exploratory Data Analysis, Jupyter, NumPy

    4.3
    Rating, 4.3 out of 5 stars
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    88 reviews

    Beginner · Specialization · 1 - 3 Months

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    Board Infinity

    Foundations of Visual Design Using Canva

    Skills you'll gain: Canva (Software), Typography, Layout Design, Color Theory, Graphic and Visual Design Software, Graphic and Visual Design, Responsible AI, Creative Design, Design, Design Elements And Principles, Image Quality, Generative AI Agents

    Beginner · Course · 1 - 3 Months

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    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, PyTorch (Machine Learning Library), Generative AI Agents, Generative Adversarial Networks (GANs), Embeddings, Hugging Face, Transfer Learning, Data Pipelines, Recurrent Neural Networks (RNNs), Data Ethics, Data Preprocessing, Artificial Intelligence, Text Mining, Performance Tuning, Applied Machine Learning, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
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    967 reviews

    Intermediate · Specialization · 3 - 6 Months

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    University of Michigan

    Applied Social Network Analysis in Python

    Skills you'll gain: Network Analysis, Social Network Analysis, Graph Theory, Data Analysis, Analysis, Pandas (Python Package), Predictive Analytics, Unsupervised Learning, Matplotlib, Python Programming, Data Import/Export, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
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    2.7K reviews

    Intermediate · Course · 1 - 4 Weeks

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    Snowflake

    Apache Iceberg: From Zero to Production Data Lakehouse

    Intermediate · Course · 1 - 4 Weeks

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    Universidad Nacional Autónoma de México

    Reporte de Gases Efecto Invernadero en cadenas de suministro

    Skills you'll gain: Sustainability Reporting, Environmental Regulations, Compliance Reporting, Climate Change Mitigation, Environmental Issue, Environmental Management Systems, Corporate Sustainability, Technical Standard, Data Collection, Data Integration, Product Lifecycle Management, Data Access, Data Analysis, Database Administration, Pivot Tables And Charts

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Collaborate Seamlessly

    Skills you'll gain: Collaboration, Team Building, Project Coordination, Teamwork, Team Management, Workflow Management, Internal Communications, Delegation Skills, Communication Strategies, Resource Allocation

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Mobile RPA Automation for Ecommerce Apps

    Skills you'll gain: Robotic Process Automation, Product Automation, Mobile Development, Automation, Business Process Automation, Workflow Management, Data Transformation, Web Scraping, Data Capture, E-Commerce, Development Environment, Data Processing, Data Analysis, Data Manipulation, Data Cleansing, Hypertext Markup Language (HTML), Data Collection, Data Validation

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Google Security Operations (SIEM): Google Cloud
  • Sales Skills: Coach Buyers Through Complex Decisions: The Expert Academy
  • SAS Programmer: SAS
  • Excel and Copilot Fundamentals: Microsoft
  • Python for Real-World Data Analysis: Coursera
  • Foundations of Visual Design Using Canva: Board Infinity
  • Generative AI Engineering with LLMs: IBM
  • Applied Social Network Analysis in Python: University of Michigan
  • Apache Iceberg: From Zero to Production Data Lakehouse: Snowflake
  • Reporte de Gases Efecto Invernadero en cadenas de suministro: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

  • Google AI Certificate
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