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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
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    T

    The Hong Kong University of Science and Technology

    Social Science Approaches to the Study of Chinese Society Part 1

    Skills you'll gain: Social Sciences, Science and Research, Research Design, Surveys, Qualitative Research, Research, Research Methodologies, Sociology, Political Sciences, Experimentation, Anthropology, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Getting Started with Technology Startups

    Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    245 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Experience Design, Prototyping, Web Language, Graphic and Visual Design, HTML and CSS, Design Reviews, Typography

    4.9
    Rating, 4.9 out of 5 stars
    ·
    906 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    English for Effective Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Writing and Editing, Concision, Persuasive Communication, English Language, Grammar, Language Competency, Target Audience, Vocabulary

    4.5
    Rating, 4.5 out of 5 stars
    ·
    466 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Developing AR/VR/MR/XR Apps with WebXR, Unity & Unreal

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Unreal Engine, 3D Assets, Unity Engine, Application Development, Prototyping, Interaction Design, User Experience Design, Human Computer Interaction, Web Development Tools, User Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    94 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Collection: Online, Telephone and Face-to-face

    Skills you'll gain: Surveys, Interviewing Skills, Data Collection, Sampling (Statistics), Unstructured Data, Research Methodologies, Qualitative Research, Data Validation, Data Quality, Text Mining

    4.6
    Rating, 4.6 out of 5 stars
    ·
    353 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Think Again III: How to Reason Inductively

    Skills you'll gain: Deductive Reasoning, Probability, Sampling (Statistics), Sample Size Determination, Correlation Analysis, Case Studies, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    456 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media and Digital Marketing Fundamentals

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
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    394 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Present with Purpose: Create/Deliver Effective Presentations

    Skills you'll gain: Presentations, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Communication, Storytelling, Non-Verbal Communication, Composure, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    408 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Davis

    DevOps Culture and Mindset

    Skills you'll gain: DevOps, CI/CD, Process Mapping, Culture Transformation, Continuous Improvement Process, Lean Methodologies, Risk Management, Quality Improvement, Process Improvement, Organizational Structure, Kanban Principles, Operational Efficiency, User Feedback, Systems Thinking

    4.7
    Rating, 4.7 out of 5 stars
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    592 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular market research courses

  • Social Science Approaches to the Study of Chinese Society Part 1: The Hong Kong University of Science and Technology
  • Getting Started with Technology Startups: University of Colorado Boulder
  • MBA Essentials: University of Glasgow
  • Web Design: Wireframes to Prototypes: California Institute of the Arts
  • English for Effective Business Writing: The Hong Kong University of Science and Technology
  • Developing AR/VR/MR/XR Apps with WebXR, Unity & Unreal: University of Michigan
  • Data Collection: Online, Telephone and Face-to-face: University of Michigan
  • Think Again III: How to Reason Inductively: Duke University
  • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
  • Present with Purpose: Create/Deliver Effective Presentations: IBM

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Social Media Marketing (9)
Brand Management (7)

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