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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Edureka

    AutoML: Build ML Models without Code

    Skills you'll gain: Image Analysis, Model Deployment, Google Cloud Platform, Computer Vision, No-Code Development, Feature Engineering, Applied Machine Learning, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Text Mining, Google Sheets, Machine Learning Software, Cloud Deployment, Model Evaluation, Predictive Modeling, Machine Learning, Data Science

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    735 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    EDUCBA

    Analyze Fatal Drug Overdose Data Using Tableau

    Skills you'll gain: Data Storytelling, Feature Engineering, Data Ethics, Data Visualization, Exploratory Data Analysis, Tableau Software, Data-Driven Decision-Making, Data Visualization Software, Data Analysis, Analytical Skills, Data Cleansing, Statistical Methods, Data Preprocessing, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Open source Data Engineering with Spark, dbt & Airflow

    Skills you'll gain: Data Warehousing, Data Flow Diagrams (DFDs), Data Modeling, Data Pipelines, Ansible, Cloud Security, Data Validation, Database Design, Data Quality, Apache Airflow, Star Schema, Snowflake Schema, Interviewing Skills, Apache Spark, PySpark, CI/CD, Docker (Software), SQL, Workflow Management, Git (Version Control System)

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    U

    University of California San Diego

    Introduction to Big Data

    Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    11K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Project Management Life Cycle, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    508 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    D

    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Convolutional Neural Networks, Decision Tree Learning, Computer Vision, Logistic Regression, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
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    791 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Coursera

    TAM to Go/No-Go: Market Research and Growth Strategy

    Skills you'll gain: Return On Investment, Revenue Forecasting, Competitive Analysis, Market Analysis, Demand Planning, Time Series Analysis and Forecasting, Variance Analysis, Trend Analysis, Market Research, Market Trend, Growth Strategies, Predictive Analytics, Forecasting, Go To Market Strategy, Research Methodologies, Market Opportunities, Business Strategy, Competitive Intelligence, Data-Driven Decision-Making, Strategic Decision-Making

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    3.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
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    S

    SkillsBooster Academy

    Project Management with AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Responsible AI, Project Management, AI Enablement, AI Security, Artificial Intelligence, Google Gemini, Microsoft Copilot, ChatGPT, Project Planning, Generative AI, Governance, Stakeholder Management, Leadership, Team Management, Risk Management, Data Analysis, Decision Making, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Cultural Diversity, Brand Strategy

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    550 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AutoML: Build ML Models without Code: Edureka
  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Analyze Fatal Drug Overdose Data Using Tableau : EDUCBA
  • Open source Data Engineering with Spark, dbt & Airflow: Coursera
  • Introduction to Big Data: University of California San Diego
  • AI Product Management: Duke University
  • Technology & Software Sales Fundamentals: Coursera
  • Machine Learning Foundations for Product Managers: Duke University
  • TAM to Go/No-Go: Market Research and Growth Strategy: Coursera
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)

Skills you can learn in Marketing

Market (economics) (28)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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