• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Santa Barbara

    Economics of Markets, Government, and Nonprofits

    Skills you'll gain: Generally Accepted Auditing Standards, Financial Auditing, Auditing, Ethical Standards And Conduct, Governmental Accounting, Internal Auditing, External Auditing, Economics, Business Economics, Non-Profit Accounting, Sarbanes Oxley Act (SOX) Compliance, Supply And Demand, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Fundamentals of Computing

    Skills you'll gain: Computational Thinking, Event-Driven Programming, Algorithms, Combinatorics, Graph Theory, Programming Principles, Application Development, Object Oriented Programming (OOP), Data Structures, Probability, Bioinformatics, Interactive Design, Program Development, Big Data, Python Programming, Data Analysis, User Interface (UI), Machine Learning Algorithms, Theoretical Computer Science, Computer Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial

    Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Marketing Materials, Business Communication, Advertising, Business Planning, Financial Analysis, Communication, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Design & Implement RPA Solutions with UiPath

    Skills you'll gain: Robotic Process Automation, Email Automation, Business Process Automation, Transaction Processing, Human Resources Software, Automation, Process Design, Scenario Testing, Web Applications, Social Media Management, Software Architecture, Social Media, Microsoft Excel, Workflow Management, Brand Awareness, Market Analysis, Solution Design, Marketing Automation, Data Architecture, Data Management

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Growing the Core Business in a Competitive Marketplace

    Skills you'll gain: Customer Service, Business Strategy, Competitive Analysis, Service Design, Hospitality Services, Service Recovery, Personalized Service, Brand Loyalty, Market Dynamics, Corporate Strategy, Market Analysis, Product Strategy, Growth Strategies, Product Improvement, Market Share, Product Lifecycle Management, Product Management, Market Opportunities, Business Development, Innovation

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

    Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build Power BI Insights

    Skills you'll gain: Dashboard, Power BI, Stakeholder Communications, Management Reporting, Financial Data, Financial Analysis, Process Improvement, Business Metrics, Data Presentation, Business Reporting, Business Intelligence, Data-Driven Decision-Making, Project Performance, Data Integration, Project Management Software, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Model Evaluation and Benchmarking

    Skills you'll gain: Generative AI, Model Evaluation, Dashboard, Image Quality, Test Script Development, Image Analysis, Test Case, Verification And Validation, Large Language Modeling, Data Visualization, Continuous Monitoring, Plotly, Text Mining, Natural Language Processing, Matplotlib, Statistical Hypothesis Testing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Update Stakeholders Fast

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SQL Window Functions for Data

    Skills you'll gain: Time Series Analysis and Forecasting, SQL, Statistical Analysis, Analytics, Analytical Skills, Advanced Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic Sourcing and Prioritization

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Request for Proposal, Prioritization, Risk Mitigation, Supplier Relationship Management, Risk Analysis, Generative AI Agents, Market Intelligence, Market Research, Data-Driven Decision-Making, Cost Benefit Analysis, Environmental Social And Corporate Governance (ESG), Analysis, Financial Modeling

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Executive Data Science

    Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Workflow Management, Analytical Skills, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

1…109110111…475

In summary, here are 10 of our most popular marketing analytics courses

  • Economics of Markets, Government, and Nonprofits: University of California, Santa Barbara
  • Fundamentals of Computing: Rice University
  • Inglés Empresarial: Arizona State University
  • Design & Implement RPA Solutions with UiPath: EDUCBA
  • Growing the Core Business in a Competitive Marketplace: Kennesaw State University
  • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
  • Build Power BI Insights: Coursera
  • Model Evaluation and Benchmarking: Coursera
  • Update Stakeholders Fast: Coursera
  • SQL Window Functions for Data: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok