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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Foundations for Strategy and Growth

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
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    Packt

    Data Engineering with Scala and Spark

    Skills you'll gain: Scala Programming, Data Pipelines, Test Driven Development (TDD), Apache Airflow, Data Lakes, Apache Spark, CI/CD, Apache Kafka, Data Quality, Data Infrastructure, Cloud Engineering, Data Architecture, Performance Tuning, Unit Testing, Data Transformation, Data Processing, Data Validation, Real Time Data, Big Data, Data Integrity

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineering, Big Data, and Machine Learning on GCP

    Skills you'll gain: Model Deployment, Feature Engineering, PySpark, Data Import/Export, Big Data, Apache Spark, Dashboard, Data Architecture, Data Governance, Apache Kafka, Cloud Deployment, Apache Hadoop, Metadata Management, Data Storage, Apache Hive, Application Programming Interface (API), Data Quality, Data Cleansing, Applied Machine Learning, Cloud Services

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Salesforce CRM Administration Handbook

    Skills you'll gain: Salesforce, Data Management, Customer Relationship Management (CRM) Software, Systems Administration, Customer Relationship Management, Administration, Dashboard, Business Reporting, Enterprise Application Management, User Accounts, Business Software, Data Modeling, Workflow Management, Client Support, Role-Based Access Control (RBAC), Multi-Tenant Cloud Environments, Automation, Process Development, Multi-Factor Authentication

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure Brand Buzz

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    AutoML: Build ML Models without Code

    Skills you'll gain: Image Analysis, Model Deployment, Google Cloud Platform, Computer Vision, No-Code Development, Feature Engineering, Applied Machine Learning, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Text Mining, Google Sheets, Machine Learning Software, Cloud Deployment, Model Evaluation, Predictive Modeling, Machine Learning, Data Science

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
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    735 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
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    Packt

    Time Series Analysis with Spark

    Skills you'll gain: Model Deployment, Apache Spark, Time Series Analysis and Forecasting, MLOps (Machine Learning Operations), Big Data, Feature Engineering, Distributed Computing, Forecasting, Anomaly Detection, Generative AI, Real Time Data, Predictive Modeling, Exploratory Data Analysis, Data Pipelines, Model Evaluation, Data Cleansing, Data Transformation, Statistical Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Run Smart A/B Tests

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Data Structures, Git (Version Control System), Generative AI, Version Control, Matplotlib, Devops Tools, Plotly, DevOps, Agile Methodology, Web Development, Data Ethics, Flask (Web Framework), Data Visualization, Scripting, GitHub, Debugging, Data Analysis, Automation, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    668 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Supplier Quality, Risk, and Process Improvement

    Skills you'll gain: Supplier Performance Management, Vendor Contracts, Supplier Relationship Management, Risk Analysis, Root Cause Analysis, Contract Management, Contract Compliance, Corrective and Preventive Action (CAPA), Strategic Sourcing, Continuous Improvement Process, Risk Management, Procurement, Service Level Agreement, Performance Analysis, Generative AI Agents, Key Performance Indicators (KPIs), Prompt Engineering

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Market Research Foundations for Strategy and Growth: Coursera
  • Regulatory Compliance: University of Pennsylvania
  • Data Engineering with Scala and Spark: Packt
  • Data Engineering, Big Data, and Machine Learning on GCP: Google Cloud
  • Salesforce CRM Administration Handbook: Packt
  • Measure Brand Buzz: Coursera
  • AutoML: Build ML Models without Code: Edureka
  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Time Series Analysis with Spark: Packt
  • Run Smart A/B Tests: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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