Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Toronto
Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Business Analytics, Stakeholder Analysis, Probability, Stakeholder Engagement
Mixed · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: HR Tech, Responsible AI, Human Resources, People Analytics, Data Ethics, Applicant Tracking Systems, AI Enablement, Employee Performance Management, Recruitment, Talent Recruitment, Workforce Development, Artificial Intelligence, Employee Engagement, Diversity and Inclusion, Generative AI, Generative AI Agents
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Revenue Management, Model Evaluation, Descriptive Analytics, Data Ethics, Customer Analysis, FinTech, Large Language Modeling, People Analytics, Time Series Analysis and Forecasting, Spatial Data Analysis, Database Design, Predictive Analytics, Social Determinants Of Health, Gerontology, Biostatistics, Deep Learning, Bayesian Statistics, Digital Transformation, Exploratory Data Analysis, Social Network Analysis
Earn a degree
Degree · 1 - 4 Years

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Marketing, Financial Forecasting, Market Share, Target Market, Financial Analysis, Hospitality, Strategic Planning, Marketing Channel, Business Modeling
Beginner · Specialization · 3 - 6 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, General Networking, Computer Engineering, Cybersecurity, IBM Cloud, Failure Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Indian School of Business
Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Income Statement, Data Collection, Market Liquidity, Investment Management, Financial Analysis, Performance Analysis, Project Design, Market Analysis, Financial Market, Accruals, Business Planning, Securities Trading, Market Dynamics, Performance Measurement
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
Beginner · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Databricks, Big Data, Distributed Computing, Public Cloud, Cloud Computing, Data Lakes, Data Processing, Scalability, Data Storage Technologies, Analytics, Real Time Data
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

Duke University
Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Convolutional Neural Networks, Decision Tree Learning, Computer Vision, Logistic Regression, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms
Intermediate · Course · 1 - 3 Months