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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Marketing Materials, Instagram, Advertising, Social Media, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Campaign Management, Information Privacy, Target Audience, Data Collection, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Mastering Data Analysis in Excel

    Skills you'll gain: Predictive Modeling, Microsoft Excel, Classification Algorithms, Business Analytics, Logistic Regression, Data Analysis, Model Evaluation, Business Risk Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Monitor Email KPIs

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Match Voice to Brand

    Skills you'll gain: Email Marketing, Brand Marketing, Brand Strategy, Storytelling, Marketing Materials, Branding, Microsoft Outlook, Gmail, Marketing Communications, Communication Strategies, Business Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Clean Lists for Delivery

    Skills you'll gain: Email Marketing, Campaign Management, Data Cleansing, Marketing Automation, Customer Engagement, Customer Retention, Drive Engagement, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Statistics and Analysis

    Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Statistical Methods, Pivot Tables And Charts, Regression Analysis, Statistics, Descriptive Statistics, Probability & Statistics, Graphing, Spreadsheet Software, Probability Distribution, Business Analytics, Statistical Modeling, Statistical Analysis, Statistical Inference, Excel Formulas, Data Analysis, Data Presentation, Model Evaluation, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Coordinate Email Assets

    Skills you'll gain: Email Marketing, Campaign Management, Content Performance Analysis, Workflow Management, Operational Efficiency, Marketing Operations, Timelines, Coordination, Advertising Campaigns, Performance Analysis, Collaborative Software, Asset Management, Business Workflow Analysis, Process Management, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Generative AI for Business Leaders

    Skills you'll gain: Prompt Engineering, Project Management, Generative AI, Dashboard, Generative AI Agents, ChatGPT, Email Marketing, Marketing Strategies, Google Gemini, Strategic Marketing, Digital Marketing, Leadership and Management, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Artificial Intelligence, Business Leadership, Initiative and Leadership, Responsible AI, Business, Business Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Designing Breakthrough Static Advertisements

    Skills you'll gain: Advertising, Advertising Campaigns, Marketing Materials, Marketing Design, Graphic and Visual Design, Design, Online Advertising, Design Elements And Principles, Digital Advertising, Copywriting, Design Thinking, Marketing Communications, Social Media Campaigns, Branding, Creativity, Strategic Communication, Social Media, Target Audience, Business Communication

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Create Viral Content: Track & Revise

    Skills you'll gain: Content Creation, Video Production, Performance Analysis, Social Media Content, Content Development and Management, Web Content, Video Editing, Performance Measurement, Post-Production, Performance Improvement, Graphic and Visual Design, Key Performance Indicators (KPIs), Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Manage Leads with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Lead Generation, Customer Relationship Management, Sales Management, Sales Pipelines, Sales Development, Customer Data Management, Marketing Automation, Return On Investment, Salesforce, Data Management, Data Entry, Data Strategy, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

1…878889…474

In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentals of Social Media Advertising: Meta
  • Mastering Data Analysis in Excel: Duke University
  • Monitor Email KPIs: Coursera
  • Getting Started with Microsoft Excel: Coursera
  • Match Voice to Brand: Coursera
  • Clean Lists for Delivery: Coursera
  • Business Statistics and Analysis: Rice University
  • Coordinate Email Assets: Coursera
  • Generative AI for Business Leaders: SkillsBooster Academy
  • Designing Breakthrough Static Advertisements: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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