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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Preparing Data for Analysis with Microsoft Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Power BI, Spreadsheet Software, Timelines, Data Processing, Data Analysis, Data Manipulation, Data Presentation, Data Cleansing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    MATLAB Programming for Engineers and Scientists

    Skills you'll gain: Prompt Engineering, Image Analysis, Data Visualization Software, File I/O, Matlab, Algorithms, User Interface (UI), Applied Machine Learning, ChatGPT, Scatter Plots, Object Oriented Programming (OOP), Digital Signal Processing, Mathematical Software, Computer Programming, Histogram, Predictive Modeling, AI Personalization, Data Processing, Data Analysis, Programming Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Clean Lists for Delivery

    Skills you'll gain: Email Marketing, Campaign Management, Data Cleansing, Marketing Automation, Customer Engagement, Customer Retention, Drive Engagement, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI-powered market intelligence & brand positioning

    Skills you'll gain: Predictive Analytics, Dashboard, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Persona Development, Strategic Marketing, Trend Analysis, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting, Artificial Intelligence, Business Intelligence, Target Audience, Customer Insights, Natural Language Processing, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Profitable Side Hustles: start your own business

    Skills you'll gain: Cash Management, Entrepreneurship, Business Planning, Small Business Accounting, Marketing, Growth Strategies, Entrepreneurial Finance, Business Strategies, Brainstorming, Self-Starter, Business Development, Risk Management, Legal Risk, Competitive Analysis, Market Analysis, Self-Motivation

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Coordinate Email Assets

    Skills you'll gain: Email Marketing, Campaign Management, Content Performance Analysis, Workflow Management, Operational Efficiency, Marketing Operations, Timelines, Coordination, Advertising Campaigns, Performance Analysis, Collaborative Software, Asset Management, Business Workflow Analysis, Process Management, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Cloud Computing

    Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Deployment, Cloud Security, Cloud Infrastructure, Cloud Platforms, Cloud Computing, Cloud Storage, Infrastructure As A Service (IaaS), Emerging Technologies, Hybrid Cloud Computing, Virtual Machines, Serverless Computing, Microservices, DevOps

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Visualize Data with Tableau BI

    Skills you'll gain: Tableau Software, Dashboard, Data Visualization, Business Intelligence, Interactive Data Visualization, Data Presentation, Data Storytelling, Business Analytics, Data Visualization Software, Data Analysis, Trend Analysis, Forecasting, Data Cleansing, Data Preprocessing, Analytics, Data Manipulation, R (Software), Data-Driven Decision-Making, R Programming, Time Series Analysis and Forecasting

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science

    Skills you'll gain: Data Governance, SQL, Data Quality, Database Design, Query Languages, Data Modeling, Relational Databases, Data Manipulation, Data Science, Data Analysis, Descriptive Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Align Emails & Brand Voice

    Skills you'll gain: Email Marketing, Brand Management, Campaign Management, Brand Strategy, Brand Awareness, Integrated Marketing Communications, Stakeholder Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Killer Subject Lines

    Skills you'll gain: Email Marketing, Copywriting, Concision, Marketing Psychology, Marketing Effectiveness, Peer Review, Writing, Target Audience, Consumer Behaviour, Drive Engagement, A/B Testing

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Preparing Data for Analysis with Microsoft Excel: Microsoft
  • MATLAB Programming for Engineers and Scientists: Vanderbilt University
  • Clean Lists for Delivery: Coursera
  • AI-powered market intelligence & brand positioning: Board Infinity
  • Profitable Side Hustles: start your own business: Chris Croft Training
  • Coordinate Email Assets: Coursera
  • Introduction to Cloud Computing: IBM
  • Analyze and Visualize Data with Tableau BI: EDUCBA
  • SQL for Data Science: University of California, Davis
  • The Importance of Listening: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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