Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Processing, Data Analysis, Data Transformation, Data Validation, Sample Size Determination, SQL, Spreadsheet Software
Beginner · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Ideation, AI Product Strategy, UI/UX Research, Brainstorming, Innovation, Design Thinking, User Research, AI Enablement, Generative AI, Competitive Analysis, User Experience Design, Human Centered Design, Data Ethics, Persona (User Experience), Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Customer Analysis, Analytics, Product Development, Business Analytics, Persona (User Experience)
Beginner · Specialization · 3 - 6 Months

Rice University
Skills you'll gain: Capital Budgeting, Cash Flows, Probability & Statistics, Finance, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Ledgers (Accounting), Financial Analysis, Business Valuation, Business Mathematics, Financial Management, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Dashboard, Data Visualization, IBM Cognos Analytics, Pivot Tables And Charts, Spreadsheet Software, Microsoft Excel, Tree Maps, Scatter Plots, Histogram, Business Intelligence, Data Analysis
Beginner · Course · 1 - 4 Weeks

University of Amsterdam
Skills you'll gain: Qualitative Research, Scientific Methods, Statistical Analysis, Statistical Hypothesis Testing, Research, Research Design, Sampling (Statistics), Research Reports, Science and Research, Interviewing Skills, Data Analysis, Data Collection, Research Methodologies, Social Sciences, Surveys, Quantitative Research, Statistics, Regression Analysis, Statistical Inference, R Programming
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Service, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Relationship Management, Customer Engagement, Customer Data Management, Customer Insights, Digital Marketing, Trend Analysis, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Interactive Data Visualization, Power BI, Data Storytelling, Data Visualization Software, Key Performance Indicators (KPIs), Business Intelligence, Data Ethics, Collaboration, Data Governance, Data Sharing, Performance Reporting, Data-Driven Decision-Making, Statistical Reporting, Business Analytics, Data Management, Data Security, Performance Management, Continuous Deployment, Cloud-Based Integration
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Health Informatics, Data Analysis, Patient-centered Care, Analytics, Descriptive Analytics, Data Storytelling, Data-Driven Decision-Making, Data Presentation, Clinical Data Management, Statistical Methods, Probability & Statistics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Collaborative Software, AI Enablement, ChatGPT, MarTech, Graphic Design, Multimedia, Graphic and Visual Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: NoSQL, Data Warehousing, Database Design, Database Administration, SQL, Apache Hadoop, Relational Databases, Data Security, Linux Commands, Data Migration, Data Pipelines, Data Governance, Database Management, Apache Kafka, Apache Airflow, Apache Spark, Bash (Scripting Language), Extract, Transform, Load, Data Architecture, Data Store
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Centered Design, Prototyping, User Interface (UI), Usability, Mockups, Persona (User Experience), User Flows
Beginner · Course · 1 - 4 Weeks