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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Unlock GA4 Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Marketing Budgets, Marketing Effectiveness, Web Analytics, Data-Driven Decision-Making, Return On Investment, Analytics, Performance marketing, Campaign Management, Financial Analysis, Event Monitoring, Data Analysis, Performance Analysis, Budget Management, Decision Making, Report Writing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Technical Consulting, Quality Assurance, Market Research, Data-Driven Decision-Making, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Data Literacy, Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Data Architecture, Deep Learning, Machine Learning, Artificial Intelligence, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    IBM

    Data Engineering Foundations

    Skills you'll gain: Extract, Transform, Load, Web Scraping, Database Design, SQL, IBM DB2, Database Management, Relational Databases, Data Architecture, Data Pipelines, Databases, Big Data, Data Storage Technologies, Unit Testing, Data Storage, Stored Procedure, Data Import/Export, SQL Server Integration Services (SSIS), Programming Principles, PostgreSQL, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    60K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Capstone: Create Value from Open Data

    Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Analysis, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data-Driven Decision-Making, Data Visualization, Presentations

    4.2
    Rating, 4.2 out of 5 stars
    ·
    55 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Data Modeling, Relational Databases, Stored Procedure, R Programming, Model Deployment, Databases, Data Science, Big Data, Query Languages, Data Analysis Software, Computer Programming Tools, GitHub, Data Visualization Software, Data Preprocessing, Cloud Computing, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    102K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science

    Skills you'll gain: Data Storytelling, Dashboard, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Data Analysis, Data Import/Export, Model Evaluation, Data Manipulation, Data Transformation, Predictive Modeling, Matplotlib, Statistical Reporting, Data Science, Programming Principles, Python Programming, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    61K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Prepare Data for Exploration

    Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research, CRM, and Social Media Management

    Skills you'll gain: HubSpot CRM, Social Media Marketing, Market Research, Surveys, Marketing Automation, Marketing, Customer Relationship Management, Brand Awareness, Social Media Management, Marketing Strategies, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Insights, Social Media Campaigns, Customer Acquisition Management, Customer Data Management, Customer Communications Management, Content Management, Analytics

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Data Storytelling

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Visualization Software, Data Ethics, Data Literacy, Data-Driven Decision-Making, Drive Engagement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    179 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Read GA4 Traffic

    Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Channel, Case Studies, Data Presentation, Data-Driven Decision-Making, Business Metrics, Stakeholder Communications, Report Writing, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Unlock GA4 Insights: Coursera
  • Generative AI for Consultants: Fractal Analytics
  • IBM AI Foundations for Business: IBM
  • Data Engineering Foundations: IBM
  • Capstone: Create Value from Open Data: ESSEC Business School
  • Introduction to Data Science: IBM
  • Applied Data Science: IBM
  • Prepare Data for Exploration: Google
  • Next-Gen Brand Management: Coursera
  • Market Research, CRM, and Social Media Management: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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