• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free
    Free
    D

    DeepLearning.AI

    Large Multimodal Model Prompting with Gemini

    Skills you'll gain: Multimodal Prompts, Gemini, Prompt Engineering, Google Gemini, Prompt Patterns, LLM Application, Generative AI, Application Programming Interface (API), Image Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Web Security, Social Engineering & External Attacks

    Skills you'll gain: Penetration Testing, Cybersecurity, Metasploit, Cyber Attacks, Application Security, Exploitation techniques, Network Security, Security Awareness, Malware Protection, Vulnerability Assessments, Javascript

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Pavement Materials and Design (IRC and MoRTH)

    Skills you'll gain: Civil Engineering, Construction Engineering, Civil and Architectural Engineering, Structural Analysis, Materials science, Construction, Engineering Software, Engineering Design Process, Engineering Calculations, Engineering Analysis, Technical Standard, Laboratory Testing

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Feature Engineering 日本語版

    Skills you'll gain: Feature Engineering, Data Preprocessing, MLOps (Machine Learning Operations), Tensorflow, Dataflow, Data Transformation, Applied Machine Learning, Data Modeling, Keras (Neural Network Library), Machine Learning, Deep Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 2: Introduction to Adobe Commerce

    Skills you'll gain: Adobe Experience Manager, E-Commerce, Product Knowledge, Value Propositions, Scalability, Business-To-Consumer, B2B Sales, Merchandising, Order Management, Customer experience improvement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building and Pitching Marketing Campaigns in Tech Industries

    Skills you'll gain: Marketing Operations, Operations Management, Technical Management, Marketing Management, Media Planning, Marketing Strategies, Customer Relationship Management, Sales Management, Marketing and Public Relations, Verbal Communication Skills, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Forecasting

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Strategies for Sustainable Business

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Performance Measurement, Strategic Partnership, Sustainability Standards, Business Strategies, Business Leadership, Organizational Strategy, Business Ethics, Goal Setting, Key Performance Indicators (KPIs), Human Capital, Stakeholder Engagement, Brand Management, Employee Engagement, Systems Thinking, Supply Chain Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Economics - Employment and the Labor Market (US)

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Compensation Management, Market Trend, Economic Development, Market Data, Financial Market, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Foundation Systems, Monitoring and Erection Methods

    Skills you'll gain: Construction Engineering, Structural Engineering, Construction, Civil Engineering, Engineering Practices, Structural Analysis, Engineering Design Process, Architecture and Construction, Engineering, Engineering Calculations, Maintenance, Repair, and Facility Services, Property Maintenance, Continuous Monitoring, Failure Analysis, Environmental Monitoring

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Glasgow

    Intellectual Autonomy

    Skills you'll gain: Critical Thinking, Analytical Skills, Research, Persuasive Communication, Ethical Standards And Conduct, Artificial Intelligence, Human Learning, Psychology, Learning Strategies

    Intermediate · Course · 1 - 4 Weeks

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…767778…91

In summary, here are 10 of our most popular consumer behavior courses

  • Large Multimodal Model Prompting with Gemini: DeepLearning.AI
  • Web Security, Social Engineering & External Attacks: Packt
  • Pavement Materials and Design (IRC and MoRTH): L&T EduTech
  • Online Influence and Persuasion: Johns Hopkins University
  • Feature Engineering 日本語版: Google Cloud
  • Course 2: Introduction to Adobe Commerce: Adobe
  • Building and Pitching Marketing Campaigns in Tech Industries: University of Colorado Boulder
  • Advanced Strategies for Sustainable Business: University of Colorado Boulder
  • Economics - Employment and the Labor Market (US): Interactive Brokers
  • Foundation Systems, Monitoring and Erection Methods: L&T EduTech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok