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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO

    4.6
    Rating, 4.6 out of 5 stars
    ·
    825 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Social Work Practice: Advocating Social Justice and Change

    Skills you'll gain: Social Work, Community and Social Work, Social Justice, Social Sciences, Advocacy, Cultural Sensitivity, Diversity Awareness, Research, Policty Analysis, Research, and Development, Systems Thinking, Human Development, Ethical Standards And Conduct

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    439 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology: Resilience Skills

    Skills you'll gain: Resilience, Positivity, Optimism, Cognitive flexibility, Relationship Building, Self-Awareness, Adaptability, Stress Management, Mindfulness, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Competitive Analysis, Market Dynamics, Case Studies, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    AI Technologies in Healthcare

    Skills you'll gain: Healthcare 5.0, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Jupyter, LLM Application, Generative Model Architectures, AI Product Strategy, Model Evaluation, Multimodal Prompts, Health Systems, Health Information Management, Data Preprocessing, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Entrepreneurial Finance: Strategy and Innovation

    Skills you'll gain: Financial Modeling, Blockchain, FinTech, Portfolio Risk, Entrepreneurial Finance, Financial Market, Business Valuation, Risk Management, Excel Formulas, Emerging Technologies, Cryptography, Risk Analysis, Fundraising and Crowdsourcing, Financial Trading, Probability Distribution, R (Software), Financial Analysis, Entrepreneurship, Finance, Microsoft Excel

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The University of Melbourne

    The Role of Global Capital Markets

    Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    651 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Data Processing, Big Data, Systems Thinking, Social Studies, Trend Analysis, Data Science, AI Enablement, Research Methodologies, Agentic systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Target Audience, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Business English: Basics

    Skills you'll gain: Case Studies, Target Audience, Business Communication, Communication Strategies, Communication, Analysis, English Language, Business Writing, Vocabulary, Writing, Grammar

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    The Security Consultant's Handbook

    Skills you'll gain: Law, Regulation, and Compliance, Business Risk Management, Consulting, Risk Management, Investigation, Business Consulting, Cyber Security Policies, Security Management, Crisis Management, Enterprise Security, Threat Management, Compliance Management, Entrepreneurship, Safety and Security, Case Studies

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    AI & Quantum Computing – Zero to Expert Bootcamp

    Skills you'll gain: Reinforcement Learning, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), PyTorch (Machine Learning Library), Tensorflow, Machine Learning, Artificial Intelligence, Artificial Neural Networks, Computer Science, Algorithms, Data Processing, Python Programming

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Social Work Practice: Advocating Social Justice and Change: University of Michigan
  • Positive Psychology: Resilience Skills: University of Pennsylvania
  • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
  • AI Technologies in Healthcare: SkillUp
  • Entrepreneurial Finance: Strategy and Innovation: Duke University
  • The Role of Global Capital Markets: The University of Melbourne
  • Computational Social Science: University of California, Davis
  • Next-Gen Brand Management: Coursera
  • Business English: Basics: The Hong Kong University of Science and Technology

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Market (economics) (28)
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Digital Marketing (13)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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